Remove 2014 Remove Collaboration Remove Curation Remove Influencer
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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. Well then, who are these so-called “influencers?”

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4 Black Voices on Diversity in Influencer Marketing

Later

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. From the beauty to travel industry, Black content creators have spoken out about tokenization, unfair pay, and microaggressions when collaborating with brands. Diversity in Influencer Marketing #1: Sashagai Ruddock.

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Adidas Social Media Strategy: Sporting Online Traction Globally

Keyhole.co

They go beyond collaborations, ensuring their content marketing strategy is tailored to their audiences. Leveraging collaborations with celebrities and star athletes For the 1936 Summer Olympics, Adolf Dassler and his brother drove from their hometown Bavaria to Berlin to convince sprinter Jesse Owens to use their handmade spiked shoes.

Sports 59
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15 Hot Digital Marketing Trends for 2020 [video + podcast]

Pam Moore

They have influencers excited to work with them to amplify their brand, expand their reach and build new relationships. Brands turn up the volume with influencer marketing. Brands will continue to turn up the volume, engagement and results with influencer marketing. of brands are already leveraging influencer marketing content.

Trends 78
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15 Top Digital Marketing & Branding Trends for 2020 [podcast]

Pam Moore

They have influencers excited to work with them to amplify their brand, expand their reach and build new relationships. Brands turn up the volume with influencer marketing. Brands will continue to turn up the volume, engagement and results with influencer marketing. of brands are already leveraging influencer marketing content.

Trends 78
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The Complete Solo Build It! Review - An Insider’s Perspective

The Social Media Hat

Back in January of 2014, a solopreneur who was building up resources for primary and secondary educators reached out to me on Google+ for some assistance. since 2014. Curated thought leaders into compelling roundups that share their ideas and unique perspectives. The Complete Solo Build It! Review - An Insider’s Perspective.

Review 167
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Gymshark’s Social Media Strategy: Leveraging Influencer-Driven Strategy

Keyhole.co

The brand excels at partnering with celebrities and influencers to promote products, and they continue this trend on social media. Capitalizing on Influencer-driven exposure Considering the target audience is mostly 18 to 25-year-olds, celebrity and influencer marketing is everything. This was in 2014, and it was just the start.