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Facebook Reach and Impressions Data within Unmetric

Unmetric

Falling Facebook Reach numbers has been keeping social media managers up for years now. When Marshall Manson of Social@Ogilvy published a whitepaper in 2014 that showed how Reach hit rock bottom, for some it was an eye opener, for others it was proof of what they already suspected.

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20+ Creative Social Media Contest Ideas and Examples

Hootsuite

(PS: before launching your social media contest be sure to make sure it doesn’t violate the platforms’ T&Cs or R&Rs.). Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. 7 Social media contest ideas to increase engagement.

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Influencer Marketing for Small Business: 7 Steps to Finding the Right Influencers (+ Free Templates!)

Later

And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. . Influencer Marketing for Small Business Step #1: Identify Your Influencer Campaign Goal .

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10 Social Media Challenges Your Business Must Overcome

Sprout Social

Departments like sales, human resources, product development and market research are launching successful campaigns. But while the Internet is littered with success stories, there are still many social media challenges we’re figuring out. But that’s just the nature of social media; no two campaigns are created equal.

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6 Facebook Features Marketers Overlook

Sprout Social

But marketers and social media managers don’t always have time to click through and read articles or watch videos. This small detail could be useful for tracking follower growth during campaigns or contests. Facebook is one of the top destinations for social customer service. Sign up and download yours today.

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An Introduction to Social Media for Business

Sprout Social

While search engine optimization is usually the first thing that comes to mind when it comes to traffic generation, social media can be just as effective. For instance, 75% of Buzzfeed’s traffic comes from social media. Social media traffic is on the rise. The Secret to Social Media for Business.

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The History of Social Media in 33 Key Moments

Hootsuite

As far as we’re concerned, a year of profitability is but a ‘taste’ of the success we aspire to achieve at LinkedIn,” said social media manager Mario Sundar in a blog post lauding 2006 as LinkedIn’s first year “in the black.” The platform allows patrons to subscribe to monthly or exclusive creator content. Best photo ever.