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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

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Director of Content Tipped as Top New Marketing Job in 2014

Proactive Report

According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content. Know how to research the landscape around the brand. Monitor industry and customer trends and sentiment. Content Marketing content marketing content strategy media training visual' Google Plus.

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The Convergence of Search and Social Part 2 – Social Media

Josh S Peters

Protect Brand Reputation. Over the years we have seen countless examples of how social media can make or break the reputation of a brand. Though some brands like Dell, Starbucks (My Starbucks Idea), and Pepsi (DEWmocracy) have made the R&D portion very visible. That is when you enter the land of hippies and gurus.

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How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

Case for brand sentiment analysis Here are some of the ways you can put sentiment analysis to good use for your brand and the benefits you can expect to reap when you do: Know your audience Successful businesses know their customers like the back of their hands. The brand’s net positive sentiment dropped from 23% to -4%.

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16 Tools Every Social Media Manager Should Use

Visually SM

This post was originally published on Feb 4, 2014, and updated on Dec 2015. Pricing: Deluxe: $59 per user/month – Manage up to 10 profiles, 5 brand keywords, smart inbox, scheduling, brand monitoring, and reports. 299/month – Designed for Agency teams to support multiple SEO and content marketing campaigns.

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22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more.

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How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. Given the increasing level of social media noise, which advanced practices are most helpful for Twitter marketers today? How can brands and individuals make their tweets stand out?

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