The Convergence of Search and Social Part 2 – Social Media
Josh S Peters
JANUARY 9, 2013
Protect Brand Reputation. Over the years we have seen countless examples of how social media can make or break the reputation of a brand. Build Community. Though some brands like Dell, Starbucks (My Starbucks Idea), and Pepsi (DEWmocracy) have made the R&D portion very visible. Enhance Public Relations.
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