Proactive Report

OCTOBER 14, 2013

According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content. Know how to research the landscape around the brand. Monitor industry and customer trends and sentiment. So what exactly is expected of a Director of Content? Tap into the conversations of the audiences you want to reach.

Tips 100

Tips Content Training Marketing 100

Webbiquity SMM

AUGUST 27, 2019

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. Less than a quarter of B2B software companies understand brand monitoring. Brand monitoring on Twitter is extremely simple: Log into Twitter. Watch for mentions of your brand.

B2B 154

B2B Research Twitter Marketing 154

Josh S Peters

JANUARY 9, 2013

Protect Brand Reputation. Over the years we have seen countless examples of how social media can make or break the reputation of a brand. Though some brands like Dell, Starbucks (My Starbucks Idea), and Pepsi (DEWmocracy) have made the R&D portion very visible. That is when you enter the land of hippies and gurus.

Social Media 188

Social Media Reputation SEO Engineering 188

Keyhole.co

OCTOBER 10, 2023

In 2014, Expedia Canada came under fire for its Christmas ad “Escape Winter: Fear” which featured a man who mistook the grating sound of his daughter’s novice handling of the violin for a terrifying snowstorm.

Sentiment 52

Sentiment Analysis Brands How To 52

Webbiquity SMM

SEPTEMBER 22, 2015

Jim Belosic shares an infographic highlighting “16 tools that can help businesses with their social efforts,” and which is “helpful for folks who are preparing to migrate away from Wildfire and North Social” (both of which were acquired in 2014). ” 5 Top Brand Monitoring Tools for Marketers by 60 Second Marketer.

Review 100

Review Tools Social Media HootSuite 100

Webbiquity SMM

MARCH 3, 2015

Among the findings: according to Pew Research, “from 2013 to 2014, Twitter’s audience rose by 27.7% (from 18% to 23% of all Internet users),” and “in a 2014 study by eMarketer, researchers estimate Twitter will grow by 5% to 10% year over year until 2018 when 24.2% of Internet users will be on the platform.”

Tips 100

Tips Twitter How To Hashtag 100

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. Pricing: Deluxe: $59 per user/month – Manage up to 10 profiles, 5 brand keywords, smart inbox, scheduling, brand monitoring, and reports. Premium: $99 per user/month – Everything in Deluxe, plus up to 20 social media profiles.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100