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What Marketers Need to Know About TikTok

Ignite Social Media

Its origins here in the West can be traced back to 2014’s Musical.ly One thing that has stood out to us is that TikTok has unlimited rights to re-use and repurpose your content (royalty-free, fully transferable, on any platform they want). What Type of Content Works & Doesn’t Work on TikTok? What is TikTok?

Marketing 217
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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

Whether you’re looking for some great new content to add to your feed or maybe some inspiration for your own CEO’s channels, we’ve rounded up a list of some of the greats you should consider following. Aaron Levie is CEO of Box , a cloud content management and file-sharing platform. A lot of CEO accounts are, frankly, missing the mark.

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Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes

Buffer Social

These values can give you a hint of what content will do well or not so well on Facebook. Authentic communications: Facebook prioritizes genuine stories over misleading, sensational, and spammy ones. Frequently circulated content and repeated posts. January 31, 2017: Authentic and timely posts will rank better in the News Feed.

List 190
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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. And where the good content is, there people flock to, in the millions, as proven by LEGO. million LEGO’s adjunct and spinoff social media accounts also boast engaging content and thousands of followers.

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3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

At my company, theAmplify, we were able to gather data with our mobile platform, Reach, and saw that consumers use emojis more authentically with influencers than with brands. Just don’t become so caught up with the idea of using them that you forget the purpose of your content. Clear, succinct communication is best. Have fun with it.

Tips 122
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3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

At my company, theAmplify, we were able to gather data with our mobile platform, Reach, and saw that consumers use emojis more authentically with influencers than with brands. Just don’t become so caught up with the idea of using them that you forget the purpose of your content. Clear, succinct communication is best. Have fun with it.

Tips 60
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Gymshark’s Social Media Strategy: Leveraging Influencer-Driven Strategy

Keyhole.co

This was in 2014, and it was just the start. This is an example of the kind of engaging and influencer-forward content strategy that works for Gymshark. To ensure different types of audiences stay hooked to its social media, Gymshark curates a lot of diverse and fresh content in its videos and posts.