Proactive Report

DECEMBER 2, 2013

2014 will see more emphasis on reporting PR results. Averting crises and mitigating reputation issues. The Progressive Insurance refusal to pay out a claim last year lost them more than 1000 customers. Google Analytics – PR Dashboard. His panel was about measurement, proving value and ROI. Proving Value.

ROI 69

ROI Case Study Health Care Insurance 69

Pam Moore

MARCH 19, 2020

The best marketers know that data and analytics are their best friend. We launched our Social Zoom Factor podcast in 2014 as a test to see if our audience would like it. Marketers get smarter with measurement and optimization. If you have ever thought about launching a podcast, 2020 is the year to jump on board and give it a shot.

Trends 78

Trends Video Marketing Influencer 78

Ignite Social Media

FEBRUARY 2, 2023

Lesson 3: Reputation is fragile, so plan for mistakes. Chrysler had just launched their Imported from Detroit campaign, had just paid Eminem millions of dollars to drive around Detroit in a Chrysler, was trying to build the reputation of Detroit as quality automakers, and then this tweet came out. There’s this tweet here.

Influencer 85

Influencer Social Media Hubspot Travel 85