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NamesCon 2014 Keynote: Jennifer Wolfe

Bill Hartzer

Jennifer wrote a book called Domain Names Rewired, and is a keynote speaker here at NamesCon 2014 in Las Vegas, Nevada. Data analytics is going to be key. Brands are looking for data analytics. Jennifer is frequently hired to to consult and educate executives and brands about the new TLDs. Whose budget is this coming out of?

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Proving Value vs ROI in PR

Proactive Report

2014 will see more emphasis on reporting PR results. The Progressive Insurance refusal to pay out a claim last year lost them more than 1000 customers. Google Analytics – PR Dashboard. Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. Proving Value. Value is subjective.

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How to Leverage the 80/20 Rule for Blogging Success

ProBlogger

government adopted the 80/20 principle to require health insurance companies to spend at least 80% of the premium dollars collected on medical care to improve the quality of health care. Look into your web analytics. In 2011, the U.S. This usage of the rule was called the Medical Loss Ratio. Focus on the 20%.

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15 Hot Digital Marketing Trends for 2020 [video + podcast]

Pam Moore

The best marketers know that data and analytics are their best friend. We launched our Social Zoom Factor podcast in 2014 as a test to see if our audience would like it. Marketers get smarter with measurement and optimization. If you have ever thought about launching a podcast, 2020 is the year to jump on board and give it a shot.

Trends 78
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15 Top Digital Marketing & Branding Trends for 2020 [podcast]

Pam Moore

The best marketers know that data and analytics are their best friend. We launched our Social Zoom Factor podcast in 2014 as a test to see if our audience would like it. Marketers get smarter with measurement and optimization. If you have ever thought about launching a podcast, 2020 is the year to jump on board and give it a shot.

Trends 78
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Survey Says: Lawyers, Your Social and Digital Content Needs To Improve 

Myrland Marketing

Alerts: 70% (87% in 2017, 77% in 2015, 63% in 2014). Newsletters: 59% (67% in 2017, 76% in 2015, 77% in 2014). When producing newsletters , John Matthew Upton , Greentarget’s Director of Digital Strategy & Analytics, recommends using bulleted lists, or short blurbs with links to longer-form content. Research Reports.

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15 Lessons That Took Me 15 Years to Learn by Jim Tobin

Ignite Social Media

They could be the way your home transfers hands without title insurance, because if you have the NFT, it’s tracked on the blockchain. And there’s a really good Harvard Business Review report from 2014 that showed a linear increase between the number of positive interactions and the sales per customer.