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Proving Value vs ROI in PR

Proactive Report

2014 will see more emphasis on reporting PR results. Averting crises and mitigating reputation issues. The Progressive Insurance refusal to pay out a claim last year lost them more than 1000 customers. Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. Proving Value.

ROI 69
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15 Lessons That Took Me 15 Years to Learn by Jim Tobin

Ignite Social Media

Lesson 3: Reputation is fragile, so plan for mistakes. Chrysler had just launched their Imported from Detroit campaign, had just paid Eminem millions of dollars to drive around Detroit in a Chrysler, was trying to build the reputation of Detroit as quality automakers, and then this tweet came out. There’s this tweet here.

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How much time is remaining on the franchise agreement?

Writtent Blog

accounts and accounts held by owner-documented FFIs that it maintained (or that it is otherwise required to report under paragraph (d)(2)(ii) of this section) during the 2014 and 2015 calendar years in accordance with paragraph (d)(7)(ii) or (iii) of this section. (A) Generally, premiums continue to be paid after the first insured dies.

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SquareSpace vs Wix (and Everyone Else): When Paid Links Work

Viper Chill

If you’ve followed this blog for at least 2014 then you already know Godaddy love to stuff links in their users websites too. It’s not only for car insurance where they’re buying relevant anchor-text links either. They’re doing the same for the following terms: insurance. home insurance.

SEO 81
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The Agreement has been revised as of September 3, 2020.

Writtent Blog

In October 2014, the British and Irish governments signed a memorandum of understanding paving the way for mutually recognised visas allowing visitors to travel to Britain and Ireland on a single visa. A retainer fee compensates the attorney for his expertise and reputation. Erck, President and Chief Executive Officer of Novavax.

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15 Hot Digital Marketing Trends for 2020 [video + podcast]

Pam Moore

We launched our Social Zoom Factor podcast in 2014 as a test to see if our audience would like it. Podcasts and audio marketing present tremendous opportunities for brands to rise above the noise and reach their target customers in meaningful ways. We have had almost 2 million downloads to date.

Trends 78