Proving Value vs ROI in PR
Proactive Report
DECEMBER 2, 2013
2014 will see more emphasis on reporting PR results. Averting crises and mitigating reputation issues. The Progressive Insurance refusal to pay out a claim last year lost them more than 1000 customers. Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. Proving Value.
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