Convince & Convert

DECEMBER 1, 2014

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. Second, you probably need more content.

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Analytics Content How To Software 165

Convince & Convert

APRIL 13, 2015

dorieclark Tweet This Stand Out or Be Left Out Dorie Clark ‘s latest book, “ Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It ,” is coming out April 21, 2015. You can’t become a thought leader in 6 seconds. The Big Two: Dorie Clark What’s your one tip for becoming a social pro? “I

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Proposal Consultant Insurance B2B 60

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. Used by B2B businesses, Oktopost places emphasis on tracking conversions and identifying which channels and messaging drive results. With the recent shutdown of Argyle Social, many of its B2B clients have flocked to Oktopost.

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Social Media Management Tools Social Media HootSuite 100

Rebekah Radice

FEBRUARY 15, 2016

Heck, in 2015 alone, Twitter launched video autoplay, Blab rose to social stardom and Periscope grew to 1.85 From Periscope to Blab, Facebook Live and YouTube, 2015 was a huge year for video marketing. Sure, you could accomplish this on a Google Hangout, but that’s so 2014. million daily active viewers.

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Trends Social Media Survey Mobile 114

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( And yet – 80% of brands advertised on social media sites in 2014. B2B Marketing Insider ).

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Statistics Social Media B2B Hubspot 50

Webbiquity SMM

DECEMBER 30, 2014

While some of these posts date back the beginning of 2014, all remain relevant and useful. After sharing some compelling statistics–“the content marketing industry (has) grown to a $44 billion industry…93% of B2B brands and 90% of B2C brands are now using content marketing to educate consumers about their brands.

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Content Tips Marketing B2B 194

Webbiquity SMM

DECEMBER 16, 2014

5 Social Media Trends for 2014: New Research by Social Media Examiner. The image calls out many of the top tools and platforms across the realms of social listening, learning, and adapting, further broken out into more specific groupings like video, social curation, and service networking. ” B2B Social Media Marketing Guides.

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Social Media Tumblr Marketing B2B 249

Convince & Convert

AUGUST 11, 2015

The number one challenge for content marketers cited in Content Marketing Institute’s 2015 B2B Content Marketing Benchmarks, Budgets and Trends is ‘creating engaging content’. Here’s what happened in that first test, in late 2014: We published 18 pieces of evergreen content through InboundWriter that were forecasted to do well.

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How To Software B2B Cost 60

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. B2B marketers started to realize they needed to produce content people actually wanted to read.

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Webbiquity SMM

JANUARY 5, 2016

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now.

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Webbiquity SMM

SEPTEMBER 8, 2015

The megaposts: 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014). 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015). 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015. 9: 20 Brilliant B2B Marketing and Digital Business Stats and Facts. . #9:

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Statistics Comparison B2B Social Media 100

Sprout Social

OCTOBER 17, 2016

Resource How to Identify Your Social Media Influencers Join Twitter Chats Twitter chats are organized group conversations where a host asks a series of questions to participants. Facebook Groups are a great way to get started with this. You can also tag Facebook Groups or individuals. Uses eye-catching photos in the feed.

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Social Media Marketing Hashtag LinkedIn 40

Convince & Convert

MARCH 24, 2016

You can’t build an audience in 2015 with 400-word posts. In 2014, Buzzsumo and OkDork conducted a study of 100 million articles. A few features to consider include: Demographics: age group, gender, location, job title, industry. In this case, I named my chart, “Top Challenges for B2B Content Marketers.”

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