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Mapping the Brand’s Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. Journalists have Twitter feeds and Facebook pages where they ask questions openly and directly.

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Social Commerce IQ 2012 [Report]

Mindjumpers

In an introductory statement, 8th Bridge CEO Wade Garten says: “Social commerce has pivoted its focus from e-commerce transactions on social networks to a new kind of social network in which users are connected by their interests (Interest Graphs) rather than friendships (Social Graphs).

Report 242
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Social Media Strategy Template

Proactive Report

In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. 83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013.

Template 111
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Tweeting of purchases is a plug that money can’t buy – Social Media ROI Monetization

Laurel Papworth

My article in The Australian April 1 2013 . Undoubtedly, this is because of the closeness of the social graph (a hundred close family and friends) on Facebook, versus the relative looseness of the connections on Twitter (several thousand acquaintances). Twitter: @silkcharm. A FEW days ago, I bought a DVD on Amazon.

ROI 101
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You Must Read This!

Twist Image

Sure, one of those ideas plays in the shallow end of the intellectual pool, while the other one is more for the deep-end, but it turns out that in a world of 140-characters (thank you, very much, Twitter ), the vast majority of the population isn't taking advantage of all of these published words. She's so heavy. The bigger problem.

comScore 108
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Social Media Strategy Template

Proactive Report

Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. 83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. Map the brand’s social graph.

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Men Closing the Social Media Gap

Proactive Report

But the disparity between the sexes is closing – after fairly slow growth over the past few years 2013 has seen a sudden surge in men using social networks, according to Pew Research. How they use social media is different too – there are definite preferences for certain social platforms. Why does it matter?