Buzz Marketing for Technology

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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. retail m-commerce sales are predicted to reach nearly $39 billion in 2013, up 56.5

Retail 217
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Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. Armed with the science of data analysis and the art of consumer engagement, the CMO is well positioned to emulate merchant princes of old and join the ranks of retail royalty. If the $42.3

Retail 202
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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

Just as brick-and-mortar retailers have recognized the growing purchasing power, shopping preferences and influence of this vigorous and fast-growing demographic, online marketers too are beginning to see the value of personalizing and customizing every customer experience to better serve their individual needs.

Mobile 225
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10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. And bricks-and-mortar retailers will scramble to keep pace with a digitally driven world. Now businesses across industries (retail, finance, etc.)

Loyalty 275
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3 Reasons Online Customers Never Return

Buzz Marketing for Technology

It doesn’t take a record-breaking holiday shopping season to realize that most online shoppers are vulnerable to the advances of competing online retailers. 10 Ecommerce Predictions for 2013 2013 just might be the year we see a real. Posted in Personalization. Related posts brought to you by Yet Another Related Posts Plugin.

Loyalty 252
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4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

At the beginning of 2013, tablet users were already showing a higher conversion rate than desktop shoppers. For a big-box apparel retailer, for example, free shipping can prove effective in rewarding high-value customers and cultivating loyalty among a brand’s average customers.

Apparel 236