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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This tactic is flawed because it measures authority based on the size of a community, a metric that is unrelated to influence.

Blogger 389
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This Week in Social Media – 5/8/2013

Social Media Marketing

Salesforce has unveiled a Communities solution for the enterprise , which leverages its Chatter platform and other products to create portals that will allow external conversations to be brought into the company more seamlessly. For autos, even the Super Bowl didn''t help, as social sharing around that content fell flat in Q1 2013.

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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. As a result, buying habits and patterns may vary significantly depending on their country of origin and local community. 10 Ecommerce Predictions for 2013 2013 just might be the year we see a real. According to the U.S.

Mobile 225
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5 Black Friday Social Media Campaigns and Tactics to Learn From

Ignite Social Media

On the other hand, REI has to close its retail stores and turn off online sales to truly deliver the message of this campaign, and that means they are getting no store traffic or website sales on one of the biggest shopping days of the year. The brand community will thank you for taking care of some of the leg work!

Campaign 156
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4 Brands Embracing Diversity in Their Content

Pixlee

ThirdLove, which launched in 2013, is a lingerie company created in response to the frustration the co-founders (and countless other women) felt when trying to find bras that fit real bodies. The campaign’s goal is “to unite and inspire people to take action in their communities” using the power of sport. . ThirdLove .

Brands 77
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5 Apps To Enhance Your Brand

Idaconcpts

million units, which was a record, and worldwide smartphone sales to end users have been predicted to reach 1 billion in 2013. Yelp has a huge community, and the reviews on the site are read seriously. It has a huge community, and businesses can increase their presence by being different. Why businesses should use Instagram?

Brands 177
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How to Fix a “Broken Brand” with Social

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. ” Lots of Lightning jerseys at the stadium in 2013. For today’s Holy Social, we want to draw attention to an amusing parody account of retailer Burlington Coat Factory. Listen Now. The RSS feed is: [link]. Holy Social!

Brands 127