Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs.

Blogger 389

Blogger Brands Technorati comScore 389

Ignite Social Media

NOVEMBER 9, 2016

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. There’s a variety of ways for social media to complement your marketing plans for the holiday season; here’s a snapshot of some top approaches to consider for your brand.

Campaign 156

Campaign Social Media Retail Discount 156

Small Business Mavericks

OCTOBER 23, 2013

A set of holiday shopping statistics shared by Constant Contact illustrates the growing importance of social media for retailers, especially during the holiday shopping season. Mobile is expected to impact 87% of buying decisions in 2013. 66% of Black Friday purchases last year were the result of social media interaction.

Social Media 101

Social Media Statistics Sample Samples 101

Writtent Blog

OCTOBER 15, 2013

The inclusion of brand characters has been found to increase engagement on social media networks as much as 585%. Social media users and blog readers love getting a behind-the-scenes look at the brands they follow. When you think of clothing retailer Land’s End , what comes to mind? Map Your Product to Halloween.

Content 109

Content Marketing Upcoming Retail 109

Buzz Marketing for Technology

OCTOBER 18, 2013

e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. retail m-commerce sales are predicted to reach nearly $39 billion in 2013, up 56.5

Retail 217

Retail Discount Loyalty Data 217

Convince & Convert

APRIL 3, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. yz (Hidden) Blog Sponsors yz (Hidden) Podcast Sponsors'

Report 61

Report Social Media Brands Retail 61

Convince & Convert

DECEMBER 13, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. But he was doing real work in social media and wanted to share his knowledge with people in a digestible format. Jay is the founder of [link] and host of the Social Pros podcast. Listen Now. Tweetable Moments.

Social Media 148

Social Media Content Case Study Retail 148

The Realtime Report

APRIL 10, 2019

The study to be published in the April edition of the INFORMS journal Marketing Science is titled “Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?”. The habit of live tweeting and using social media while watching TV has been dubbed “social TV.”.

Study 79

Study Advertising Nielsen Retail 79

Convince & Convert

JUNE 2, 2013

Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. Is social ineffective or just invisible? Maybe that’s so.

Social Media 148

Social Media URL Conversation Report 148

Buzz Marketing for Technology

MAY 15, 2013

billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. Armed with the science of data analysis and the art of consumer engagement, the CMO is well positioned to emulate merchant princes of old and join the ranks of retail royalty. If the $42.3

Retail 202

Retail Analysis Analytics Data 202

The Realtime Report

SEPTEMBER 5, 2012

New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out. Do you think Under Armour made the right decision by focusing their new campaign largely on social media? Set a goal. VH1 and Nickelodeon.

Campaign 180

Campaign Apparel Social Media Posterous 180

agora pulse

JUNE 22, 2017

Can Facebook search really help you reach your social media marketing goals? Back in 2013, Facebook released a natural language search engine called Graph Search. Digital marketing publications including Social Media Examiner , Marketing Land and the Moz Blog wrote about its potential.

Tips 127

Tips Hubspot Facebook Hashtag 127

Convince & Convert

JUNE 25, 2013

While the majority of time spent on mobile devices is checking email, browsing social media sites or playing games – this leaves a crap load (see what I did there?) This type of behavior will ultimately lead to an increase in the importance of online reputation management, fair pricing and transparency from retail outlets.

Mobile 167

Mobile Retail Marketing Smart Phone 167

Convince & Convert

APRIL 8, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. yz (Hidden) Podcast Page Sponsors'

Retail 90

Retail Report Social Media Brands 90

Convince & Convert

AUGUST 27, 2013

We collected these images from 14 leading Facebook consumer brands in retail and restaurant sectors. Most of the brands we analyzed conformed to our original expectations that images without people in them would outperform images with people in terms of Facebook engagement, especially in the retail sector.

Research 163

Research Engagement Facebook Retail 163

Convince & Convert

OCTOBER 29, 2013

Tim Washer , Senior Marketing Manager in Social Media at Cisco , joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations. Social Media Stat of the Week: 86% of brands to increase video ad spend in 2014.

Committee 137

Committee Aggregator Social Media Film 137

Direct Marketing Observations

JUNE 19, 2012

Other things that gnaw at me but at a more “come to a boil type” nature, are the current and future states of social media. Like it or not, the conversations are NOT solely about social media any longer and I’m cool with that. Hell, I even got tired of my own stuff that I used to write about social media.

Mashup 176

Mashup Mobile Consultant Microsoft 176

Idaconcpts

FEBRUARY 15, 2013

million units, which was a record, and worldwide smartphone sales to end users have been predicted to reach 1 billion in 2013. Hootsuite is a social media management app that businesses can use to increase their social media presence. It’s available for iOS and Android. DoubleDutch Events. FourSquare.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Convince & Convert

SEPTEMBER 27, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. “Social media is not always about what happens digitally; it happens in real life, too.” ” Lots of Lightning jerseys at the stadium in 2013. Holy Social! Listen Now. Tweetable Moments.

Brands 127

Brands Sports How To MySpace 127

The Realtime Report

DECEMBER 27, 2013

if you have additional updates, or a social network that you feel should be on the list. . LinkedIn’s third quarter results for 2013 “ exceeded analyst expectations.” ” The professional social network has over 259 million members (an increase of 38% year-over-year) in over 200 countries and territories.

Social Networking 161

Social Networking LinkedIn iPad Tumblr 161

Buzz Marketing for Technology

OCTOBER 25, 2013

Just as brick-and-mortar retailers have recognized the growing purchasing power, shopping preferences and influence of this vigorous and fast-growing demographic, online marketers too are beginning to see the value of personalizing and customizing every customer experience to better serve their individual needs. Internet users.

Mobile 225

Mobile comScore Insurance Sites 225

Twist Image

AUGUST 20, 2013

In 2013, it really has become about that last part: what we''re doing. You would think that they would have learned their lesson after watching the adoption of websites, then e-commerce, and then social media over the past two decades, but they have not. When mobile is less about where you are and much more about who you are.

Marketing 109

Marketing Mobile B2B Apple 109

Pixlee

SEPTEMBER 3, 2020

ThirdLove, which launched in 2013, is a lingerie company created in response to the frustration the co-founders (and countless other women) felt when trying to find bras that fit real bodies. Include a wide range of voices and experiences in ads, on social media, and in product images. ThirdLove .

Brands 77

Brands Content Authentication Campaign 77

Twist Image

AUGUST 16, 2012

On one hand, we're happy when retailers that we like provide us with discounts and bonuses because we're valued customers and, on the other hand, we're willfully sharing (some might argue over-sharing) so much information via social media that we're simply more comfortable there. mass media. online social network.

Avatar 99

Avatar Retail Survey Discount 99

Convince & Convert

DECEMBER 27, 2013

David Oliver, Chief of Police at the Brimfield Police Department in Ohio, joins the Social Pros Podcast this week to discuss the insane popularity of his department’s Facebook page, his book at the foundation its proceeds benefit, and the importance of maintaining a consistent presence and voice in social media.

Survey 167

Survey Social Media Retail Communities 167

Convince & Convert

JANUARY 17, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. “Social used to be the last part of the conversation. Joining our usual hosts on the show this week are: Eric Boggs , Founder & President of RevBoss and former co-host of the Social Pros Podcast.

Questions 136

Questions Aggregator Banking Hosting 136

Convince & Convert

NOVEMBER 22, 2013

Jason Miller , Social Content Manager at Beam Global , joins the Social Pros Podcast this week to discuss the complex legal issues of running an alcohol-related brand’s social media operations, the off-limits social channels, and how important storytelling is in the face of the visual takeover of social.

How To 130

How To Class MySpace Case Study 130

Convince & Convert

AUGUST 30, 2013

and real live farmer, join the Social Pros Podcast this week to discuss the growing and powerful presence of the agriculture industry in social media, humanizing the dairy industry, and how America feeds its families. This week: From ExactTarget , a blog post called 45 Ways to Build Trust in Your Brand Using Social Media.

Social Media 129

Social Media Communities Retail Industry 129

Dave Fleet

APRIL 4, 2018

For me, it’s evolved over time… but it really started with social media. I remember writing a report in university on the potential for an early eCommerce retailer to better optimize their journey planning to anticipate customers’ purchasing behavior based on their past activities, and serve products to them accordingly.

Team 150

Team Social Media Training Foursquare 150

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. Holy Social! Listen Now. Tweetable Moments.

Curation 139

Curation Web 2.0 Case Study Social Media 139

Ari Herzog

OCTOBER 10, 2012

If you clicked here to learn how local government websites can engage you, there is something I need to ask you to do first: Please vote for me so I can speak about the subject in April 2013 at the National Conference for Media Reform. And yet local governments have a long way to go.

Engagement 101

Engagement Proposal Case Study Conference 101

Convince & Convert

JANUARY 10, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Don’t miss the 100th episode of Social Pros, live via Google Hangout ! By generating social media engagement with the content, the playlist can always be changing. Social Media Number of the Week: -11.

Curation 129

Curation Content Vimeo Yahoo 129

Convince & Convert

JANUARY 24, 2014

Lauren Salazar , Director of Social Media for Weight Watchers , joins the Social Pros Podcast this week to discuss empowering the customer service team to embrace social as a tool, gamification as a way to engage customers socially, and how Weight Watchers has already embraced wearable technology. Listen Now.

Brands 129

Brands Message Boards Training Exercises 129

Convince & Convert

SEPTEMBER 6, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Social Media Stat of the Week: Only 51% of B2B Marketers Say Marketing has Financial Value. This, of course, is not just limited to social media but has implications for marketers across the board.

Crowdsourcing 136

Crowdsourcing B2B Social Media Retail 136

Convince & Convert

SEPTEMBER 20, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. How did you get involved with social media? What do you like best about social media? What do you like least about social media? Listen Now. The RSS feed is: [link]. Tweetable Moments.

Startup 123

Startup Education Social Media Upcoming 123

Convince & Convert

DECEMBER 6, 2013

Kevin Hunt , Corporate Social Media Manager at General Mills , joins the Social Pros Podcast this week to discuss bringing social power back in-house, managing multiple brand stories at once, and figuring out how to capture the excitement that already surrounds a brand and its products. Holy Social! Listen Now.

How To 123

How To Apple Hotels Case Study 123

Convince & Convert

AUGUST 23, 2013

This week: From ExactTarget , a blog post called 45 Ways to Build Trust in Your Brand Using Social Media. They also have an amazing free report on the top 50 retail brands’ social media use in 2013. Social Media Stat of the Week: 78% of U.S. How did you get involved with social media?

Advertising 130

Advertising Marketing How To Education 130