Idaconcpts

FEBRUARY 15, 2013

The use of smartphones among consumers continues to grow as they continue to use apps for purchasing goods and services and search for different brands. million units, which was a record, and worldwide smartphone sales to end users have been predicted to reach 1 billion in 2013. Conclusion: Use Apps to Enhance Your Brand.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Writtent Blog

OCTOBER 15, 2013

The inclusion of brand characters has been found to increase engagement on social media networks as much as 585%. You may not have the time to create a brand-new Zombie or Vampire-themed offer, but could you add an undead twist to an existing eBook or whitepaper for Halloween marketing? It could yield similarly remarkable results.

Content 109

Content Marketing Upcoming Retail 109

Buzz Marketing for Technology

OCTOBER 18, 2013

e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. These are some pretty staggering figures that brands and their CMOs cannot afford to ignore. Some place the highest premium on loyalty and trust in a brand or product. That’s a win-win for both brands and consumers.

Retail 217

Retail Discount Loyalty Data 217

Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. ” Lots of Lightning jerseys at the stadium in 2013.

Brands 127

Brands Sports How To MySpace 127

Convince & Convert

APRIL 3, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. yz (Hidden) Blog Sponsors yz (Hidden) Podcast Sponsors'

Report 61

Report Social Media Brands Retail 61

The Realtime Report

APRIL 10, 2019

The study sought to determine how the volume of program-related online chatter is related to online shopping behavior at the retailers which advertised during the programs. The study examined data from more than 1,600 ad instances for five retailers that advertised on 83 programs during the fall 2013 television season.

Study 79

Study Advertising Nielsen Retail 79

Idaconcpts

MARCH 23, 2013

Back in February 2013, we reviewed that online sellers are quick to think that in order to increase their sales, all that they need to do is to attract more people to their sites. From the graph above, it is easy to see why CPG online retailers believe that it is a simple matter of being a great online marketer. Creativity is Key.

Retail 136

Retail Price Discount Survey 136

Convince & Convert

JANUARY 24, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Lauren’s social media team’s role at Weight Watchers boils down to two major tasks: take care of the millions of members and present the front-facing personality of the brand to the rest of the word. Listen Now.

Brands 129

Brands Message Boards Training Exercises 129

agora pulse

JUNE 22, 2017

Back in 2013, Facebook released a natural language search engine called Graph Search. Most articles about it date from 2013 to 2015. ” Marketers could search for ideal clients with strings like “vegans who live in New York, work in retail, and like running.” It wasn’t always like this.

Tips 127

Tips Hubspot Facebook Hashtag 127

Ignite Social Media

NOVEMBER 9, 2016

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. There’s a variety of ways for social media to complement your marketing plans for the holiday season; here’s a snapshot of some top approaches to consider for your brand.

Campaign 156

Campaign Social Media Retail Discount 156

Pixlee

AUGUST 29, 2019

Fresh off the heels of our star-studded Top DTC Brands of 2019 report comes a question – how have all these extremely different brands made the DTC model work? In one corner, we have sunscreen and skincare brand Supergoop! Not bad for a brand started in 2007, who received their first major funding in 2013. .

Brands 40

Brands UGC Comparison Retail 40

Twist Image

FEBRUARY 15, 2013

I would argue that the best brands in the world are way less interested in procuring private information and much more interested in creating the ultimate in personalized experiences. On February 12th, 2013, Business Insider ran a new item titled, Amazon Has The Best Reputation Of Any Company In The U.S. What does the company do?

Privacy 107

Privacy Retail Wireless Smart Phone 107

Convince & Convert

APRIL 8, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. yz (Hidden) Podcast Page Sponsors'

Retail 90

Retail Report Social Media Brands 90

Convince & Convert

AUGUST 27, 2013

Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. Creatives, strategists, and managers can go round-and-around debating which images work and which don’t for a brand. Brand images without people would be associated with greater engagement than those images including people.

Research 163

Research Engagement Facebook Retail 163

Buzz Marketing for Technology

OCTOBER 25, 2013

Just as brick-and-mortar retailers have recognized the growing purchasing power, shopping preferences and influence of this vigorous and fast-growing demographic, online marketers too are beginning to see the value of personalizing and customizing every customer experience to better serve their individual needs. People engage with a purpose.

Mobile 225

Mobile comScore Insurance Sites 225

Buffer Social

MARCH 10, 2022

When I started selling candles on Etsy in 2013, I thought it would be a fun hobby on the side of my work as a graphic designer. I didn’t set out with the intention to become a massive global brand, but it’s the dream for so many small business owners. Brooklyn Candle Studio branding and photography from 2015 to today.

Small Business 81

Small Business Resources Retail Forums 81

Twist Image

AUGUST 20, 2013

Too many brands continue to build digital ghettos where the Web, mobile, social and even e-commerce occupy and have their own, unique, strategies. Sometimes, the only unifying quality is that they all represent the same brand. In 2013, it really has become about that last part: what we''re doing. Desktop had a 12% growth.

Marketing 109

Marketing Mobile B2B Apple 109

Pixlee

FEBRUARY 21, 2018

That was the message that IAB CEO Randall Rothenberg delivered about direct brands in his recent address introducing the “IAB 250 Powered by Dun & Bradstreet” report. In a previous blog post, we aligned Rothenberg’s message with that of our Top 25 Digitally Native Vertical Brands report of 2017. Madison Reed. production.”.

Brands 41

Brands Content Apparel Curation 41

Twist Image

AUGUST 16, 2012

As a customer, who would you prefer to share your personal information with in exchange for a discount or some value-add from a brand? Is it directly with the brand or with an online social network? It's one of the main focuses of my next business book, CTRL ALT DEL (out in May 2013). You or Twitter? It's not semantics.

Avatar 99

Avatar Retail Survey Discount 99

Convince & Convert

OCTOBER 29, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. ” On Facebook, though, brands are competing with your wife, with your friends, and with Krispy Kreme doughnuts, so in order to get engagement, Cisco has to put together fun content. Listen Now. The RSS feed is: [link].

Committee 137

Committee Aggregator Social Media Film 137

Writtent Blog

JULY 10, 2013

billion mobile subscribers worldwide, and this figure will reach 7 billion by the end of 2013. 48% of US households will own at least one tablet by 2013. Worldwide, mobile traffic doubled between 2012 and 2013. Nearly one billion smartphones will be sold in 2013. 7% of brands have a custom app for mobile marketing.

Statistics 108

Statistics Mobile comScore Marketing 108

Twist Image

JANUARY 25, 2017

Brands do believe that a strong marketing agency should have strong digital marketing chops. But what about brands? How should brands think about their physical products and services as digital channels persist? Let's say that you're a retail brand. It's for your brand too. retail brand.

Retail 40

Retail Sentiment Applications Mobile 40

Twist Image

MARCH 28, 2013

It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking." We may be inching ever-closer to this reality. Does that creep you out?

GPS 81

GPS Retail Apple Marketing 81

Waxing UnLyrical

FEBRUARY 5, 2014

The business was consistent, slow, and consistently slow until 2013. The new approach paid off, resulting in attention from customers, media, and retailers. Specializing in websites and other digital media content, RedShift lives to write and writes to brand. Natural Pawz immediately took to the product.

Startup 237

Startup Class Eventful Retail 237

Diva Marketing Blog

MAY 8, 2014

What makes social shopping work is something so simple but at the same time it’s often a challenge for brands to achieve. Retails both online and offline are launching mobile apps to complement our digial shopping experiences. Add to the mix input from brands and you have an over abundance of expert opinions.As The Social Share.

Smart Phone 76

Smart Phone Retail Mobile Buy 76

Convince & Convert

NOVEMBER 22, 2013

Jason Miller , Social Content Manager at Beam Global , joins the Social Pros Podcast this week to discuss the complex legal issues of running an alcohol-related brand’s social media operations, the off-limits social channels, and how important storytelling is in the face of the visual takeover of social. Jason Miller, Beam Global.

How To 130

How To Class MySpace Case Study 130

Convince & Convert

DECEMBER 27, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. ” Long copy, posts without photos, and posts that aren’t specifically branded or without calls to action. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now. Tweetable Moments.

Survey 167

Survey Social Media Retail Communities 167

Ari Herzog

OCTOBER 10, 2012

If you clicked here to learn how local government websites can engage you, there is something I need to ask you to do first: Please vote for me so I can speak about the subject in April 2013 at the National Conference for Media Reform. When he's not blogging, Ari helps brands improve their digital media marketing. Got a question?

Engagement 101

Engagement Proposal Case Study Conference 101

Convince & Convert

DECEMBER 13, 2013

Gary Vaynerchuk – entrepreneur, CEO of VaynerMedia , and author – joins the Social Pros Podcast this week to discuss his brand new book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World ; how to deal with haters; and making sure to read the room. Gary Vaynerchuk, author @garyvee. Listen Now.

Social Media 148

Social Media Content Case Study Retail 148

Convince & Convert

AUGUST 30, 2013

This week: From ExactTarget , a blog post called 45 Ways to Build Trust in Your Brand Using Social Media. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now .

Social Media 129

Social Media Communities Retail Industry 129

Convince & Convert

JANUARY 17, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Social Pros Podcast brand communities community management content marketing content strategy integrated marketing social media Social Media Marketing social media strategy Social Pros' Listen Now. Download the audio file: [link].

Questions 136

Questions Aggregator Banking Hosting 136

Convince & Convert

DECEMBER 6, 2013

Kevin Hunt , Corporate Social Media Manager at General Mills , joins the Social Pros Podcast this week to discuss bringing social power back in-house, managing multiple brand stories at once, and figuring out how to capture the excitement that already surrounds a brand and its products. Please Support Our Sponsors. Listen Now.

How To 123

How To Apple Hotels Case Study 123

Convince & Convert

OCTOBER 11, 2013

Jennifer Beechen , Digital and Integrated Marketing Director at WhiteWave Foods , joins the Social Pros Podcast this week to discuss managing several brands as an umbrella company, integrating customer service proactively, and making sure the customer always knows the context. Jennifer Beechen, WhiteWave @jenbeechen. Listen Now.

Posterous 124

Posterous Social Media Comparison Team 124

Convince & Convert

NOVEMBER 8, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. His job has been to unify them, to put together a cohesive brand voice. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now. The RSS feed is: [link]. Find us on iTunes: [link].

Curation 139

Curation Web 2.0 Case Study Social Media 139

Buzz Marketing for Technology

JANUARY 16, 2013

Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. And bricks-and-mortar retailers will scramble to keep pace with a digitally driven world. Now businesses across industries (retail, finance, etc.)

Loyalty 275

Loyalty B2B Retail Mobile 275

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Creating Brand Advocacy. ” Over the past two years, he has built the position into what it is today: “It’s all about building advocacy for the Nissan brand.” Is Nissan building brand loyalty ?

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Convince & Convert

JANUARY 10, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. On the advertising side of things, they can help a brand “own a moment” relevant to their audience and then curating, with the help of the Songza team, a playlist for it. Listen Now. The RSS feed is: [link].

Curation 129

Curation Content Vimeo Yahoo 129