The Realtime Report
DECEMBER 27, 2012
Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year. Close competitors for this growth in mobile advertising include: travel, with 431% growth since Q3 2011.
The Realtime Report
AUGUST 8, 2012
The survey was conducted online in the spring of 2012 and drew more than 500 participants from a wide variety of professional disciplines and industries, including media, financial services, consulting, marketing, human resources, engineering, and others. There is also a webcast scheduled for August 9, 2012.
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The Realtime Report
APRIL 16, 2014
The viability of Twitter as a money-making resource for SMBs has been up for debate for the past couple of years. Prior to Facebook’s IPO, Zuckerberg sent a letter to investors in 2012 in which he said the following: “Facebook was not originally created to be a company. She specializes on the topic of small business tips and resources.
The Realtime Report
DECEMBER 27, 2012
If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. This is a guest post by Evy Wilkins, VP of Marketing at Traackr. Imagine you are about to launch a new product.
The Realtime Report
NOVEMBER 29, 2012
There are many issues at stake in the case, but it begs one over-arching question: is data a utility, a resource to which access should be regulated and protected? This is a first, small victory for the plaintiff in a case that could become a defining moment in the evolution of the data-driven web. ” So – what do you think?
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