Sherrilynne Starkie

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The Oscars: content marketing success

Sherrilynne Starkie

And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry. That’s the power of compelling content.

Content 317
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February 17: This week in social media

Sherrilynne Starkie

Ottawa’s Twitter top 20 for 2012. 100 Content Marketing Tools for PRs: From Content Marketing Software to Content Curation. October’s most popular posts. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. Related articles. 17 essential social media guidelines to follow. via @listly.

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Pinterest leads Facebook in retail customer aquisition

Sherrilynne Starkie

In terms of online shopping audiences, Facebook is much larger than Pinterest by a ratio of almost four to one, however the study found that Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content. Content marketing delivers sales leads.

Retail 346
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Pinterest updates terms of service

Sherrilynne Starkie

There’s been considerable online discussion of the risks for brands on Pinterest ; there’s also criticism about the kind of content that is being pinned including photographs of self harm. Changes worth noting: the removal of Pinterest’s right to sell users’ content. Related posts: Content marketing is king.

Wikipedia 289
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Digital grassroots: the Internet fights back

Sherrilynne Starkie

Yesterday, Michael Geis t presented a keynote address to the IABC 2012 Canada Business Communicators’ Summit which was held in Ottawa. The new law provides a safe harbour to those who create and also those who host that content, for example.”. March 2012: Ottawa’s Twitter top 20. Michael Geist (Photo credit: Wikipedia).

Committee 312
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Using word clouds in communications analysis

Sherrilynne Starkie

Here’s a word cloud (by Wordle) of my last three blog posts about Facebook: It would be handy to be able to suppress the word Facebook, because before the analysis even begins, we know the content is about Facebook. Related posts: Using social media for research: Social Capital 2012. Do you use word clouds? Related articles.

Analysis 335
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We don’t discuss politics on Facebook, right?

Sherrilynne Starkie

Three-quarters of social networking site users say their friends post at least some content related to politics on the sites from time to time. A small percentage of users blocked, unfriended or hidden someone on the site because their postings were too frequent or they disagreed with them. They amount to 40% of the entire adult population.

Facebook 337