Jeff Esposito

MARCH 18, 2012

So if you take a second to read between the lines on this, you’ll see that content has been anointed king. The new ad model encourages engagement on the brand’s page as opposed to sending traffic directly to the brand’s site.

Conference 40

Conference ROI Small Business Metrics 40

Jeff Esposito

DECEMBER 2, 2011

From Junk to Spam to Waste – Content is king, or so we’re told. Social Business 2012 Presentation – This is a really smart presentation on social business from my friend Chris Carfi. Social Business 2012 Presentation – This is a really smart presentation on social business from my friend Chris Carfi. Social Business 2012.

Delicious 34

Delicious News Team Social Media 34

Jeff Esposito

JANUARY 2, 2012

Heading into 2012, I am hoping to read 35 books and hope that you’ll challenge yourself to read more than you normally would. Content Rules – Chapman/Handley – Review. I also welcome any suggestions for books that you think I should read this year as well in the comments below. 2011 Reading List. Business Books.

Review 43

Review Case Study ROI Course 43

Jeff Esposito

MAY 2, 2012

This is 2012 and the whole naivety around social networks needs to go away and these rants only further showcase how society in general is clueless as to the reach of what is said online. This also includes looking at the individual network privacy settings and how your content can be used.

Twitter 44

Twitter Privacy Social Networking Price 44

Jeff Esposito

FEBRUARY 9, 2012

How to Make Your Content Go Viral – I love having smart friends who know how to pick you up. Toyota Spams Twitter Users In Super Bowl Ad Campaign – I expected this in 2009, but really 2012 Toyota, really you are sorry for spam on the Twitter, very sad. Did it have any unexpected twists and turns? It made my week.

Twitter 32

Twitter Social Media Campaign Company 32

Jeff Esposito

DECEMBER 19, 2011

With just two weeks remaining in 2011, I figured that instead of reflecting on the past year, like I did with the Tweets of the year, I would look ahead to 2012. While it was truly exciting to be a part of the social media sphere in 2011, I think that 2012 will be even more interesting and filled with new twists and turns.

Social Media 45

Social Media Microsoft Trends Team 45

Jeff Esposito

JANUARY 30, 2013

As a fan, I thought it was a pretty cool gesture to the fans; as a social media manager, I loved how they asked their fans for what they wanted to see as opposed to content the brand wanted to share. Your ideas of kick ass content might be different from theirs. So keep up to current events and share information that is timely.

Case Study 41

Case Study Travel Social Media Management Team 41