Facebook Brand Engagement Grows 896% Year-Over-Year
The Realtime Report
OCTOBER 25, 2012
A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. What led to the increase in brand engagement? Adobe’s 2012 Global Digital Advertising Update offers three reasons: format changes made in the last three quarters (Facebook Timeline).
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