Proactive Report

JULY 3, 2011

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. What is new is how connected we are and how fast the information moves along the social graph.

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Proactive Report

DECEMBER 20, 2010

Building social graphs has not been part of our PR practice. They need to develop an easy-to-use vocabulary set for understanding data mining and social graphs and communicating about it. Right now ‘social network analysis’ just doesn’t trip off the average person’s tongue.&#.

Social Graph 69

Social Graph Analysis Survey Data 69

Proactive Report

JANUARY 5, 2011

You have to listen to your audience and dig deep into that social graph to discern what kind of content you should be producing and who would be interested in it. Have you become your company’s best conversationalist? How do you find the stories that the market really wants to hear?

Social Media 76

Social Media Social Graph Survey Conversation 76

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

SEPTEMBER 8, 2010

Perhaps it’s different for those *working* in social media, whose real name is therefore relevant, to the majority of people who just use it? I’m rarely spammed on Facebook, except with friends’ Farmville updates and surveys. The Live Feed and Social Graph is what they are selling marketers on.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Proactive Report

DECEMBER 21, 2010

In June 2010 the Washington Post interviewed thought leaders in the social media and marketing space and asked for the 10 mistakes companies make in social media. A social registration and log-in helps your visitors – they save time and keeps them connected to their friends. Which step are you on now?

Sites 85

Sites Trends Social Media Social Graph 85

SocialFish

DECEMBER 1, 2010

Got an email from Scott Galloway at L2 Think Tank last week announcing their 2010 Digital IQ Index® for the public sector. The top 5 ranked industry associations in the survey are: 11. Actually, low is kind. I believe the words used were “challenged&# and “feeble.&#. It’s the first time they’ve done this study.

Committee 225

Committee Social Graph Compete Organization 225