Mapping Your Social Graph
JULY 3, 2011
Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. The graph allows us to create a social context for our actions. Invest the time to map your social graph. mappiing social
Is it That Easy?
DECEMBER 20, 2010
Last week I wrote that for a company to successfully integrate social media with their PR activities they have to listen, learn and respond. Building social graphs has not been part of our PR practice. I don’t know about you, but I have not studied math since high school. What does their social graph look like? SNCR, UMass 2010 Adoption Surveys).
Social Commerce IQ 2012 [Report]
DECEMBER 19, 2012
The most recent report from 8th Bridge provides an overview and trend evaluation of the most recent state of Social Commerce. The industry has witnessed the rise of a new phase of social commerce where innovative retailers have begun deeply integrating social shopping into their websites rather than relying on social network websites for engagement.”. Customer Survey.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media? Get a dog.
Trust Barometer Reveals Need For Mature Social Media
FEBRUARY 15, 2011
Yesterday I was privileged to attend the Toronto launch of the Canadian results of Edelman’s 2011 Trust Barometer survey with my employer, Richard Edelman. This year, even more than in recent years, I find the results of the survey fascinating from both traditional and digital communications standpoints. Social media and trust. Does that count as social media?
Boosting Content and Fighting Spam Using Google Author Rank
Convince & Convert
JUNE 15, 2012
Recent examples include search plus your world and the recent inclusion of the knowledge graph. According to SEOMoz 2011 Ranking Factor survey the top two factors influencing rank are link related. One of the overarching trends over the past 18 months in ranking factors is the increased importance of social signals. The Problem with Links. Not one. The Rise of the Author.
The Three C’s of Social Content: Consumption, Curation, Creation
NOVEMBER 8, 2010
Such is true for social networks and the digital persona and resulting experiences we create and cultivate. These relationships evolved into our social graphs and ultimately our interest graphs and forever changing how we discover, share, and learn. In social media, we are measured by our actions and our words as well as who we know. call this behaviorgraphics.
Digital and Social Reputation Ignored by Many Executives
JANUARY 27, 2013
And while most organizations say they would take some action to respond to an online crisis, at least 10 percent say their organizations would not take any action at all to engage with audiences online to address a damaging article or social media post. So we still have a bit of the “head in the sand” response going on. Smaller does not necessarily mean more nimble in social media.
Formula for Social Media Success
OCTOBER 30, 2011
To be successful in social media you need to l isten, learn and respond. Some companies are not even listening: In Europe just under a third of companies have implemented monitoring and analysis of the social media conversations. Social Media Governance 2011 ) In the US 55 percent use search alerts , but only 16 percent are using a social media monitoring tool.
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools. Storefront Social. Inefegy Social Radar. PingTags.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
Why are social analytics so important? Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. link] Dan Whitehouse Social analysis. Wowza! Wowza! Wowza! Wowza!
10 Items For Your 2013 Stategic Plan
NOVEMBER 10, 2012
Although the majority of businesses are using social media in one form or another a report from the Society of Human Resource Managemen t (SHRM) says 72 percent of businesses don’t have a clear strategy or goals for their social media activities. The plan has to be based on solid research that highlights threats and opportunities. (A social audit.) Social Audit.
22 Social Media Marketing Management Software & Services Reviewed - Online Marketing Blog
OCTOBER 31, 2010
Social Media Marketing is no different. Over the past 6-9 months, I’ve been researching and reviewing a variety of social media management tools that help with everything from source network connections to campaign & social content management to monitoring & measurement. Also includes access to 7 white-labeled, best practice social networking applications.
How is Social Media Affecting Your Business Strategy?
JULY 28, 2011
Is social media important to the future success of your business? These execs see social media as a key factor in business strategy and direction. The Burson-Marstellar Crisis Preparedness Survey highlighted some scary numbers: Only 20% of companies are well prepared to deal with an online crisis, 45% are somewhat prepared, but vulnerable and 35% are totally unprepared.
What is the Role of PR in Social Media?
JANUARY 5, 2011
Back in 2000 a little book was published that predicted the rise of what is now called social media. It’s called The Cluetrain Manifesto. You have to listen to your audience and dig deep into that social graph to discern what kind of content you should be producing and who would be interested in it. Mastering Social Media Online PR Social Media Strategy
2011 Trends: Make Your Corporate Site A Social Media Hub
DECEMBER 21, 2010
EyeforTravel published their 2011 Trends and their number one pick is the increasing need to integrate social content and activity on your corporate website. As budget freezes start to thaw, it’s time for them (companies) to consider how to integrate social media functionality, for example, incorporating the power of Facebook comment boxes on site to provide a feedback loop for consumers.
Social Intelligence: The Right Sequence for Success
JUNE 4, 2014
Over the past few years there has been a lot of discussion about how to measure digital content and social media activity. Most of the focus has been on measuring after you have put out content online and in social media. However, many businesses miss the value of gathering social intelligence. Social intelligence is much easier to gather, if you know how. Monitor.
The Fifteen Classes of the Social Business Software Suite (Q4, 2010)
OCTOBER 3, 2010
The Techcrunch acquisition dispels those myths 4 days ago « Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? The social software space has ballooned into a disparate set of technologies, data types, and over 1000 vendors confusing buyers. Social Media Management Systems. Read the Social CRM report to learn more.
List of Social Media Management Systems (SMMS)
OCTOBER 31, 2010
The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them. This is one component of Social CRM, which if you haven’t heard about, please read the report on the 18 use cases of Social CRM. ah, the power of social media! Can Social Media really be managed in this way???
The Business of Social Media: B2B and B2C Engagement by the Numbers | Brian Solis
JANUARY 13, 2010
In almost every scenario I’ve encountered, executives, marcom and service executives, and brand managers have generally assumed that social and interactive activities and programming were ideally best suited for consumer applications. However, as we recently explored, in Social Media, it’s not just business, it’s business-to-business. General Buying Cycle 1. Acknowledging the need 2.
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Or do I interpret this wrong?
The State of the Blogosphere 2010
DECEMBER 13, 2010
Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? general, Social Media Optimization (SMO) remains underestimated.
Brand Monitoring, Social Analytics, Social Insights
OCTOBER 3, 2010
Social data is overwhelming. Earlier this year, I made clear investments in researching the Social CRM space and Mobile+Social space (report forthcoming), it’s clear that Social CRM is starting to get wind under it’s wings, and mobile/social is certainly happening at consumer level. So what do I see happening next? Social Analytics Intelligent.
50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
MAY 13, 2009
Yet remember email is a social network. Collectual these folks own social media budgets: LIST [link] in reply to spicedawg56 1 week ago « Community Platform Pricing for New Clients Scorecard: Should Startups Have Community Managers? Of course, the first thing to do is to first understand how your community uses social technologies, start by using this free social technographics profile generator. 1) Listening: Gleaning market and customer insight and intelligence 10. Collect case studies of social media success. Vote them up at social sites.
Mix of Social Media Trends 2011
JANUARY 7, 2011
Digital Influence Mapping Project Home About John Speaking & Events Papers Contact Archives Links Useful Tools December 28, 2010 My Mix of Social Media Trends 2011 It's trendy to write a "trends" post at the end of the year. 2011 will be a big year for brands who have gotten serious in social media. Is Social Media Killing the Brand Web Site? " 3.
Associations rank low in Digital IQ Index
DECEMBER 1, 2010
The ranking is comprised of more than 350 data points across four dimensions: Site, Digital Marketing, Social Media and Mobile. The top 5 ranked industry associations in the survey are: 11. Congrats to Todd Carpenter and the gang from NAR; Lorraine Wilson , Don Blake and the gang from NEA; Rin-rin Yu , Chad Davis and the gang from NAHB, and the social media teams at NFIB and AMA. Actually, low is kind. believe the words used were “challenged and “feeble.. The following are the top 10 digitally innovative organizations ranked in the study: 1. WWF). 7.
Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
MARCH 3, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 6 Critical Services Agencies Must Provide to Stay Relevant in Social Media March 3rd, 2010 |Written By: Jay Baer | View Comments Tweet Is there a future for agencies in a social media world? Forrester Research shows that from 2009-2014, U.S. Me Too.
6 Lessons Learned From the Demise of MySpace | facebook | Social.
Convince & Convert
SEPTEMBER 8, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 6 Lessons Learned From the Demise of MySpace September 8th, 2010 |Written By: Jay Baer | View Comments Tweet Once the undisputed king of social media (at least in the U.S.), Facebook is the Model T of social networks. Coincidental timing too, as Yahoo !