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How To Measure Your Social Media Efforts

Social Media Network Marketing

Saturday, August 14, 2010 How To Measure Your Social Media Efforts Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable. Share to Twitter Share to Facebook Share to Google Buzz Posted by Pervara Kapadia at Saturday, August 14, 2010 6comments: social media marketing said.

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Social Media a CRM perspective

Social Media Network Marketing

Monday, May 31, 2010 Social Media a CRM perspective Social Media lends itself to Customer Relation Management. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. May 31, 2010 6:03 PM Guava said. June 2, 2010 3:13 PM Pervara Kapadia said.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. There aren't any short cuts to adding value or adding to the conversation: it takes time, some creativity and dedication, but it is well worth it if valued in relationship and loyalty. Ask your customers directly.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Loyalty programs such as the Royal Champions encourage people to maintain a positive outlook about the company and may further influence them to talk more positively about the same company in the future. Again, you can have a loyalty program but be careful it does not become an exclusive program. Like country clubs of old?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Market research is as important to most companies as the payroll department.

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

August 12th, 2010 |Written By: Jay Baer | View Comments Tweet We built our own Frankenstein. Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. link] [link] jaybaer Yep. link] jaybaer Yep. These comments were definitely directed toward B2C marketers.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

They’re marketing-oriented but highly operational and often aimed at creating loyalty by improving customer experience. They focus on fostering customer behaviors that lead to profitability. Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!),