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The Customer Is (Not) Always Right

Twist Image

If you're in line at your favorite retailer and you're wondering why they don't open up a second cash register, you're just a tweet away from holding that company responsible for their store policies. That being said, there are instances when the customer is not always right. brand champion. brand evangelist. brand loyalty. business book.

Hotels 109
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Testing the Limits of Branding: What It Can Fix and What It Can’t

Convince & Convert

Even the name Apple, a bold single-English word choice evoking nature, religion, and more, set the brand apart from other tech big-hitters like Microsoft and IBM (the acronym is short for the catchy International Business Machines). Take fast-fashion retailer Boohoo.

Brands 78
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IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

Business Collaboration Volume 45, Number 4, 2006. They are domain experts in the following areas: biotechnology, high technology, medicine, health care, professional services, retail, manufacturing, and law. Accepted for publication June 16, 2006; Published online October 16, 2006. Related links. 454.0759 Copyright info.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

The title is a tad misleading; while younger Internet users (aged 18-33) are blogging somewhat less than in 2006 and gravitating to Facebook, there has been an uptick in blogging among those 33 and older, and blog readership is up among all age groups. Everyone Uses E-mail, But Blogging Is On the Decline [STUDY] by Mashable.

Research 210