Twist Image

OCTOBER 25, 2011

If you're in line at your favorite retailer and you're wondering why they don't open up a second cash register, you're just a tweet away from holding that company responsible for their store policies. They become the marketers. That being said, there are instances when the customer is not always right. They become the evangelists.

Hotels 109

Hotels Loyalty Airlines Reputation 109

Convince & Convert

NOVEMBER 2, 2023

Today’s consumers are more marketing-savvy and skeptical than ever before and almost half don’t trust brands to deliver. Take Apple, whose focus on visual appeal and effective marketing to creatives changed the world of tech forever. Take fast-fashion retailer Boohoo.

Brands 78

Brands Apple Case Study Fashion 78

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Social Media Facts and Stats.

Research 210

Research Social Media B2B Marketing 210

Buzz Marketing for Technology

JUNE 27, 2008

Business Collaboration Volume 45, Number 4, 2006. The field research component of the study was conducted by an ethnographer (the first author) and was reviewed by a project team whose 12 members included IT specialists in design, development, marketing, product management, and research. Related links. CollaborateCom Conference.

Collaboration 100

Collaboration Study Diagrams RFP 100