Techipedia: Tamar Weinberg

MAY 18, 2010

After all, spending time, money, and other precious resources on social media marketing before you have an understanding of what it can do for you is kind of like putting the cart before the horse (not advisable). It finds your customers Companies using traditional marketing methods (e.g. What are your goals?

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Techipedia: Tamar Weinberg

JUNE 3, 2010

Many companies that have not embraced social media marketing often do so because of the fear of an uncontrolled message. I am just working on a social media strategy for my thesis in a German company. I am a mother of a 10month old girl and I am trying to get back to work with social media management.

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Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. © 2006-2010 Tamar Weinberg. Accelerated by MaxCDN Content Delivery Network. All rights reserved.

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Techipedia: Tamar Weinberg

JUNE 16, 2010

People are following AT&T because they care about AT&T, not about some no-name behind the company. Reply Katie Frothingham July 26, 2010 at 5:32 pm Sometimes social networking and PPC ad campaigns just aren’t enough, no? Most retargeting companies utilize ANONYMOUS pixeling. © 2006-2010 Tamar Weinberg.

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Techipedia: Tamar Weinberg

JULY 7, 2010

Meanwhile, I’ve been working on building out a social media strategic plan for a really interesting company. Their social media efforts were spearheaded by a guy who looks like a nice dude, but after studying his personal Twitter feed, it was almost the same kind of thing: the process was almost wholly automated.

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Techipedia: Tamar Weinberg

JUNE 23, 2010

I’ve briefly touched upon a huge pet peeve of mine in my social media etiquette handbook , saying that you should use your real name and not represent anyone (or anything) else. Case in point: in 2006, Facebook removed the only Facebook friend I had who wasn’t a real person. That person was St.

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