Awareness to Sales: Building a Social Media PRISM Funnel That Converts – Ian Cleary [SSM051]
Buffer Social
JULY 10, 2017
The age-old question that marketers have been debating even before Mark Zuckerberg started TheFacebook in his tiny Harvard dorm room back in 2004. PRISM Funnel Overview ( Source ): P for People – You build an audience of people interested in your products and services (followers/fans). So what’s the right answer? Is there one?
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