FTC Sends Letter to Search Engines Regarding Paid Ads Versus Natural Search Results
Bill Hartzer
JUNE 25, 2013
With all of the new ways that consumers can get their search results (desktop search, mobile search, voice search, etc.), Originally, in 2002, the FTC revised its search engine guidance. 3) is located near the search result (or group of search results) that it qualifies and where consumers will see it.
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