Small Business Mavericks
APRIL 18, 2012
Reputation is becoming one of the most important factors in the success of any online business. For commercial entities, reputation is gained and lost in a number of areas. One of the most obvious is through consumer reviews. Whilst maybe not as important, the quality of your content in terms of good grammar, spelling, and layout can have an impact on your reputation – and that impact is often immediate.
Small Business Mavericks
APRIL 14, 2012
I checked out the new look on Google+ and, for some reason, my first reaction was how ‘Facebook’ it looked. The two are nothing alike, yet that was my initial reaction. Perhaps I’d spent too long on Facebook. When it comes to Google+, I do wonder how social it really is. Sure, you can create your circles, and you can share content, but it doesn’t have the same social feel as Facebook, or Twitter for that matter.
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Small Business Mavericks
APRIL 17, 2012
Some areas of SEO have been dead easy in the past. You could look up the most popular search terms in relation to your business; match those terms to your keywords; then set your SEO strategies to work to target those keywords. Search is evolving, and whilst that method does still have some air in it, other factors are becoming more important. One of those factors is semantic search – a search engines ability to guess the reason behind a particular search phrase used.
Small Business Mavericks
APRIL 20, 2012
If you’re a local business and you rely on walk in customers, then an online presence is becoming a must. Mobile search is growing at a phenomenal rate as consumers discover how easy the process is. With a good mobile device, a user can search the web in exactly the same way as a desktop computer. The results include maps, reviews, and local businesses that match the search term.
Small Business Mavericks
APRIL 16, 2012
Do you offer products or services that lend themselves to coupon offers? If so, and you have a reasonable following on Facebook, then you may be able to make use to Facebook’s latest service to businesses. Facebook Offers now allow all businesses the option to place special offers in the feeds of customers who have previously “Liked” them. Offers are, essentially, coupons under another name.
Small Business Mavericks
APRIL 15, 2012
There is an interesting post on Search Engine Watch related to the timing of your SEO efforts and season peaks. The post goes into some detail on how to do predictive SEO when a product is in the rumor and pre-launch stage. The example used was for the release of a new mobile phone. We do know that this product only has a short attention span with buyers since rivals will introduce their new phones, and the current ‘new’ phone will soon be replaced by another ‘new’ model
Small Business Mavericks
APRIL 18, 2012
When it comes to communicating regularly with customers, and potential customers, Facebook stands clearly above most other social media sites. While there is a lot of truth in the ‘horses for courses’ theory, Facebook does have social media’s biggest reach. Youtube runs a close second, however, visitors to Youtube are looking for videos – visitors to Facebook want to either communicate with the world, or play games.
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