Small Business Mavericks

MARCH 14, 2012

Whether you have an online or offline business, e-mail marketing is still a proven winner when it comes to marketing your business. One common complaint is the difficulty in building an e-mail marketing list. It really isn’t that difficult to build that list – the key is in not making the process too difficult. Offline businesses probably have an easier path, they can ask their customers at the checkout, and you’ll be surprised how many customers say yes.

Small Business 180

Small Business Marketing Fashion List 180

Small Business Mavericks

MARCH 16, 2012

Like it or hate it, Facebook’s Timeline is here to stay, at least, until they decide to make another change. You can leave your page as it is, or you can make use of some of the new components, and some of them could be fairly handy. If you don’t make use of them, you could be wasting a good opportunity to promote your business. Some of the new components that businesses need to be aware off include: Popular content – you may need to be careful about the type of content you pub

Facebook 117

Facebook Reputation Price Review 117

Small Business Mavericks

MARCH 13, 2012

Much is written about social media and how it can be used to market your business. In some cases, social media can be very effective, in others, not so effective. Sometimes, we are simply looking at social media in the wrong way. LinkedIn is a good example. A recent report suggested that Linked delivered more lead than Twitter, and in some niches, I am sure it does.

Small Business 112

Small Business LinkedIn SEO Social Media 112

Small Business Mavericks

MARCH 12, 2012

If you have a web site, blog or use email marketing , and your objectives are go gain conversions, then you should be using call to action statements. The problem with some websites (and emails), is the way the page is written to kill those call to action statements. So how do you ‘kill’ a call to action? Are you guilty of using these tactics: Overkill - having too many call to action statements can turn a reader off.

Sites 105

Sites Conversation Marketing Content 105

Small Business Mavericks

MARCH 10, 2012

Frank Reed has written an interesting post on Marketing Pilgrim that highlights where blogs are now going in the business world. Nielsen’s NM Incite is currently tracking over 173 million blogs – that’s a lot of blogs, many of which you will need to compete against. The key to success is keeping your blog up-to-date and keeping it relevant to your visitors.

Small Business 105

Small Business Compete Forums Issues 105

Small Business Mavericks

MARCH 11, 2012

Social media marketing started as a real hit and miss affair. Over time it has slowly come together and social media experts can now really work the boards to drum up a lot of visitors. For small business owners, there are five faces of social media that can be made to work together to promote your business – and they really are starting to gel into one complete marketing tool.

Social Media 101

Social Media Small Business YouTube Hosting 101

Small Business Mavericks

MARCH 15, 2012

A post on the Bing Webmaster Central blog is well worth reading if you optimize your website for both desktop and mobile users. The post discusses Bing’s preference for a single URL no matter what device a visitor is using to access your website. There are several points worth noting on the post, and while this post relates specifically to Bing’s approach, one wonders if the same issues exist with Google?

Mobile 107

Mobile Small Business URL Engineering 107