Abusing the Facebook Attention Chain for Negligible Brand Gain
Convince & Convert
DECEMBER 16, 2012
It’s now accepted wisdom that successfully getting fans to engage with your brand’s missives on the Facebook platform has a linear impact on impressions due to the EdgeRank algorithm. When you accumulate disproportionately numerous likes, comments and shares on a post, Facebook shows that post to a larger percentage of your fans. Further, because the EdgeRank framework is inherently a self-fulfilling prophecy , fans that like, comment or share post A will almost assuredly see your.
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