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Will India See a Rise in Digital PR?

Waxing UnLyrical

In July, Outlook Publishing (India) Pvt. Bloomberg India TV laid off 30-40 employees. It is rightly said that PR and journalism are interdependent. With the ever-increasing competitive eco-system and never-ending client demands, traditional PR is set to face new challenges in India.

comScore 199
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Monday Roundup: Digital Business

Waxing UnLyrical

In today’s high tech environment, digital business practices are becoming steadily more commonplace. From automation to online networking to analytics, digital technology is quickly becoming an indispensable asset. This week’s roundup features seven posts from around the web that focus on digital business.

Analytics 188
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Social Media Mercury rising up in India

The Marketing Blog

43 pm Social Media Mercury rising up in India Jump to Comments Let me start of by wishing everybody a very ‘Happy New Year 2009′ ! If I re-collect the recent developments, it is really fascinating to see so much happening on the ‘Social Media’ front in India. Mumbai was a trend-setter.

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Booming Customized Gifting Portals

The Marketing Blog

Coming back to India, although the growth was little slow initially, recent trends indicate this business has started picking up well. Reply Mrinal January 11, 2008 at 5:10 pm Good to see so many names mentioned out here. I knew only about Myntra and Webvastra and its surprising to see so many other players are there too!

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3 Reasons Email is the Coolest Vampire Today

Convince & Convert

After seeing a commercial for “Twilight: Eclipse” while reading a cover story about CW’s “The Vampire Diaries” and waiting for the latest installment of “True Blood” on HBO, it hit me. After all, when the sun rises, over 58% of people begin their day with email. I had an epiphany the other day. Email is a vampire.

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Swine Flu 2.0 : A Case For How Managing Social Media is a Matter.

Social Media Strategery

Because unless the credible, expert information is able to rise above the noise and lead the conversation in the forums where this misinformation is most potent, then there is a serious threat to public safety. So as an experiment, try substituting the word “government&# in your post with the word “people&# and see what happens.

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