Adam Cohen

OCTOBER 27, 2011

This includes web pages, banners, ads, emails and in some cases video. Legacy organizational functions are aligned around different types of content, but they converge on the end customer. Marketing organizations are historically built around generation of “finished” content.

Content 237

Content Press Release Flickr Collaboration 237

Adam Cohen

JUNE 17, 2010

RSS feed readers please click through to see the video). Billboard Magazine video instalation from Marcos Kotlhar on Vimeo. Spotted this excellent example of fusing digital, personalization, offline, online, social media and music. Spot on for Billboard magazine. I get inspired by the fusion across creative concepts like this.

Vimeo 201

Vimeo Posterous Feed Reader StumbleUpon 201

Adam Cohen

OCTOBER 27, 2011

This includes web pages, banners, ads, emails and in some cases video. Legacy organizational functions are aligned around different types of content, but they converge on the end customer. Marketing organizations are historically built around generation of “finished” content.

Content 100

Content Press Release Flickr Collaboration 100

Adam Cohen

NOVEMBER 1, 2010

We have 1:many as the default – post once and share with many, who consume the content (status updates, photos, videos, links) at their leisure. Enter the world of Facebook, where the communication paradigm is different. Forget that most people don’t have a common understanding of what they see in the News Feed and why.

Facebook 240

Facebook Instant Messaging SMS Posterous 240

Adam Cohen

NOVEMBER 1, 2010

We have 1:many as the default – post once and share with many, who consume the content (status updates, photos, videos, links) at their leisure. Enter the world of Facebook, where the communication paradigm is different. Forget that most people don’t have a common understanding of what they see in the News Feed and why.

Facebook 100

Facebook Instant Messaging SMS Flickr 100

Adam Cohen

JUNE 30, 2011

I’m even more enamored with the video EMC produced to tell the tale. Thanks for letting us share our story via your blog, Adam. Thank you LD – this is tremendous insight and I’m grateful you shared EMC’s story here. Share and enjoy, and feel free to leave questions for Len in the comments.

Social Media 177

Social Media Collaboration Communities Community Platforms 177

Adam Cohen

JULY 16, 2010

I can’t imagine anyone wants to hear about integration of paid and earned media again, or how ending the video effort quickly adds to the mystique and likelihood of a successful follow-up. I’m also not going to call out the people who are asking, “But is it making Old Spice fall off the shelves?

Badge 201

Badge Disqus Web 2.0 Retail 201