Waxing UnLyrical
MARCH 21, 2012
get caught up in shiny new measurement tools. Because then you start trying to measure the tools, and not what you should be focusing on. Tracking URLs have become commonplace now. Get comfortable with Google Analytics and Google’s URL Builder. Before getting to that, though, I have a few don’ts: Don’t.
Waxing UnLyrical
JANUARY 11, 2012
When done right, they can be great tools for significantly increasing awareness as well as generating “real” results. So, for example, we had three sets of tracking URLs for Twitter, three for Facebook, three for email, and so on. We reminded the Champions to try and use the Twitter-specific URLs as much as possible.
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Waxing UnLyrical
AUGUST 15, 2016
For me, however, I really liked some of the smaller how-to tips, such as the “6-Pronged, Twitter-Inspired Media Relations Mind Map,” the “15-Minute/Day Signature Listening Formula,” and the “How to Set-Up Tracking URLs Using Google’s URL Builder.”. Hubspot is the tool we use for all marketing and PR outreach. Who inspires you?
Waxing UnLyrical
JULY 11, 2011
So, in addition to your embedded video code, you should also provide a link to the URL so that the viewer with the reader (!) That tool alone is gold! If you do put them into your blog posts, please remember the “readers” out there. I did not for a very long time. can find you. Four Ways to Use YouTube to Your Advantage.
Waxing UnLyrical
JUNE 29, 2011
Yes, there are various tools you can use to cross-post your updates, for example, or to automate your updates. Assuming you agree with that “yes and no&# answer, here are four tools I’ve been finding very useful recently, and they might help you too. Tools like these, when used properly and in moderation, can help.
Waxing UnLyrical
APRIL 10, 2013
A couple of years ago, I wrote a post on the five productivity tools I found myself using frequently. Without further ado, here are 20 tools to help you grow your business, by keeping you efficient, productive, and in the know. Email, contacts and calendar/scheduling tools. Image: gothick_matt via Flickr, CC 2.0.
Waxing UnLyrical
OCTOBER 17, 2019
For those who haven’t worked in Google Analytics very much, or aren’t familiar with it, Google Analytics is a free website analytics tool that tells you how many people visited your site, where they came from, and what they did. Direct Traffic: Someone going directly to your site (literally typing your site’s URL in their browser).
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