Adam Cohen

JUNE 8, 2010

MarketingSherpa recently published a study of companies that are integrating social media tactics with offline and online marketing tactics. Take these examples: 50% click through rate increase in paid search when consumers were exposed to influenced social media and paid search ( comScore & GroupM study ). Frankly, well put.

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Social Media Paid Search comScore Posterous 236

Adam Cohen

MARCH 30, 2011

With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. How do you define success with leveraging social media?

Social Media 244

Social Media Airlines Sentiment Conference 244

Adam Cohen

SEPTEMBER 2, 2010

One person who has spent plenty of time studying behaviors and what makes social initiatives work is Dan Zarrella – worth subscribing to. .&# If that voice isn’t conversational, and they haven’t considered how to be so, an extension of any initiative into social media will be very challenging.

Tools 247

Tools Posterous SEO StumbleUpon 247

Adam Cohen

JULY 12, 2010

More and more case studies of successes in social channels are popping up. Insight is Critical Before Starting Anything New Simply put, many types of social media (as emerging technology) are rapidly moving past the Trough of Disillusionment and into the Slope of Enlightenment.

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Research Social Media Marketing Retail 265

Adam Cohen

SEPTEMBER 28, 2010

Some examples may have been 100% earned media, but I believe most successful case studies have a combination of paid and earned. As Greg clearly outlines, these corporate examples still have huge media and mass marketing budgets that would make even the largest agencies swoon.

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Marketing Review Tweetdeck Posterous 210