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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse. People mention what they are doing on social media channels and they also look for advice. Social Analytics. Check out our social media analytics compass. Mention.

Best Social Media Monitoring Tools

Bill Hartzer

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. Since so many people are gathering to share ideas, and concepts through social media, it is important for businesses to monitor how their brand is being handled through the various social media channels.

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. The 5 Categories of Social Media Software. ” Consequently, I’ve organized 5 categories of social media software not based on company size, or pricing, or platform, or niftiness of logo, but based on your needs.

The CIA is Watching Your Every Tweet

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe The CIA is Watching Your Every Tweet by cinta5 on October 19, 2009 Not just what you tweet, but your Amazon book review, your Facebook status, and your blog comments. Media. About the author Jacinta wrote 70 articles on this blog. Marketing.

YES, WE CAN: Measure Social Media

tonidelrio.com

This time the speaker was Katie Paine, from KD Paine & Partners, presenting her approach to measure the ROI of Social Media. Align expectations, Social Media is indeed a powerful tool but it alone will not fix brand fundamentals or turned around a business declining trend if business fundamentals are not in place (such as, price, value equation, distribution, etc.)

What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009. Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ? A few thoughts for discussion: Radian6 just took a big step toward solidifying its position as the standard. Enterprise software has noticed social media analysis.

Social Media Training is not just for PR. Learn to be a Social Business

Proactive Report

On Wednesday morning a group of people interested enough in social media to brave the LA traffic gathered at the W in Westwood for the Visible Technologies Social Media Readiness breaskfast. Kolsky was a Gartner analyst and now does work on social CRM and strategy. To be a social businessyou have to: Listen – but listening alone is not enough. Most

Social Media Monitoring Tools: An Overview

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media Monitoring Tools: An Overview by Pam Dyer on January 7, 2010 Share This terrific SlideShare presentation was created by Stefan Betzold, a partner at pier314 , a digital media consulting company in Hamburg, Germany. It provides a comprehensive overview of social media monitoring tools, covering a variety of free tools and a selection of the best professional paid tools. via SlideShare.net Are you using any of these tools to monitor social media?

250 Essential Social Media Tools

www.jonsamsel.com

Jon Samsel Social media, SEO, marketing and writing Home Bio Books Portfolio Login 250 Essential Social Media Tools Comprehensive social media (brand) monitoring & performance optimization can be a daunting task. Tools and technology change like the wind — and new players come and go so quickly. world. All rights reserved.

Top 10 Reputation Tracking Tools Worth Paying For

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Apple Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! thanks! thanks!

Listening Tools

Proactive Report

We know by now that we have to listen before we jump into social media. Do the searches in Google BlogSearch, Twitter, Yahoo News, and other social websites like Technorati, digg.com,  StumbleUpon and Delicious. Visible Technologies. Smart social media gal Liz Strauss posted this article about how to get the most from listening tools. Free Tools.

Brand Monitoring: Where Are They Now?

Net-Savvy Executive

couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. Cymfony is now part of WPP's Kantar Media. Visible Technologies Still doing what they do. Back-channel emails are a wonderful thing. So, in the spirit of the filmmaker who's not sure how to end a movie, let's roll the "where are they now?" The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. Companies

Digital PR Content – Campaign or Conversation?

Proactive Report

No wonder then that 51% of corporate execs polled by staffing firm The Creative Group think the PR and communications staff is best equipped to handle their social media content – a 12% increase over a similar study done 2 years ago. For those with larger budgets and needs there’s Visible Technologies and Digimind. In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark.  The first one is operating with the old campaign mindset, rather than focusing on generating conversations. Start by listening. 

The Fifteen Classes of the Social Business Software Suite (Q4, 2010)

www.web-strategist.com

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. The social software space has ballooned into a disparate set of technologies, data types, and over 1000 vendors confusing buyers.

Class 39

Sysomos Acquired By Marketwire

Dave Fleet

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Lithium Technologies. Sysomos offers three core services: Sysomos MAP – a web-based, enterprise-level social media monitoring tool. Heartbeat – a web-based social media monitoring and engagement dashboard (see my  review of Sysomos MAP and Heartbeat ). This particular acquisition is particularly interesting, as the acquisition is by a company on the “traditional media&# side of the fence. This Company.

100 Media Monitoring Tools for PR

www.pamil-visions.net

When it comes to media monitoring and analytics, it’s really hard to choose. The Verismo methodology captures the essential elements of successful communications: Visibility, Reputation, Influence and Sentiment. Actionly is a Social Media Monitoring dashboard and listening platform. Jive enables real-time visibility of competitor issues and commentary.

Tools 42

All Acquisitions, All the Time

Net-Savvy Executive

Before the next domino falls, though, I want to point out some of the insider opinions floating around from the Radian6 deal. " An endorsement of social media business value today ," Visible Technologies " A glimpse into the possibility of the post mass media, one-on-one, world ," MotiveQuest. Here we go again. Before the discussion about the Radian6 acquisition had time to settle down, there's another acquisition. This time, it's KANA Software and Overtone , in a combination that's all about integrating customer service and analytics. Where does it end?

Digital PR Content – Campaign or Conversation?

Proactive Report

No wonder then that 51% of corporate execs polled by staffing firm The Creative Group think the PR and communications staff is best equipped to handle their social media content – a 12% increase over a similar study done 2 years ago. For those with larger budgets and needs there’s Visible Technologies and Digimind. In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark.  The first one is operating with the old campaign mindset, rather than focusing on generating conversations. Start by listening. 

Digital PR Content – Campaign or Conversation?

Proactive Report

No wonder then that 51% of corporate execs polled by staffing firm The Creative Group think the PR and communications staff is best equipped to handle their social media content – a 12% increase over a similar study done 2 years ago. For those with larger budgets and needs there’s Visible Technologies and Digimind. In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark.  The first one is operating with the old campaign mindset, rather than focusing on generating conversations. Start by listening. 

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Differences in social listening software are vast. We like Visible a lot. Sentiment Graph for a Talking Bag.