Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Strategery

MARCH 1, 2018

Is that thought leadership article really the work of a visionary, or is the author the CEO of a company that happened to do a media buy with that same publication? In an era of “fake news,” Russian social media bots, and Bell Pottinger , this is a very dangerous development. What’s the solution?

Advertising 63

Advertising Buy Issues Journal 63

Social Media Strategery

SEPTEMBER 3, 2015

According to a recent PwC study , 43% of consumers agree that “owning feels like a burden.” It’s no wonder, then, that the “sharing economy” is estimated to be $110 billion (and growing fast), according to a November 2014 Leo Burnett study. In another PwC survey of 1,322 global CEOs, half of the U.S.

Hotels 50

Hotels Library Survey Buy 50

Social Media Strategery

MARCH 10, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media An Interview with Blogger Bob From TSA’s Evolution of Security Blog Tue, Mar 10, 2009 Best Of , Government 2.0 I’m one of the leads for our social media/Government 2.0

Blogger 81

Blogger Gov 2.0 Policies Survey 81