Laurel Papworth

JANUARY 14, 2010

I know that travel consumers booking via my hotel website i.e. direct customers are more loyal, bring more revenue and tend to travel more often. In 2009, even the top 30 major hotel brands t increased their dependence on the Online Travel Agencies (OTAs)-from 25.4% Over 44% of Internet users are active in social media.

Hotels 85

Hotels Tourism Travel Social Media 85

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro.

Social Networking 270

Social Networking Class Comments Conversation 270

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133

Brands Message Boards Travel Forums 133

Bare Feet Studios

SEPTEMBER 8, 2010

To add to the carnival-like atmosphere, JetBlue is helping its “Jetters” get organized, with a Facebook page where travelers can make plans to meet up, ask advice, post their personal dos and don’ts, or list their favorites spots. I mean it really was 30 days of a very carnival-like atmosphere at JetBlue.&# i… 3.

Social Media 96

Social Media Upcoming Conference Viddler 96

Bare Feet Studios

MAY 27, 2009

Please read: This is Not a Sponsored Post by Brian Solis My post now is in response to Brian and the discussion taking place over at WebProWorld.com – where the opinion of bloggers among web managers and SEO experts is not too positive. Some travel bloggers, like some travel writers for mainstream press, now receive paid fam trips.

Tourism 40

Tourism Blogger Upcoming Review 40

Bare Feet Studios

MARCH 1, 2009

I would have liked to point this campaign to my San Francisco friends, who also happen to be active web users, who themselves have a large “following&# via blogs, social networks, Twitter, et al. Hawaii tourism officials would do well to read the book. GoHawaii/HVCB will get attention in any case!

Tourism 40

Tourism Campaign Sites Social Media 40

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Creative Commons 197

Creative Commons Case Study Travel Flickr 197