Mindjumpers

AUGUST 6, 2012

focused on helping marketers transform social data into a measurable ROI. It’s undeniable that a large part of the global focus amongst companies right now is on data and ROI when it comes to social media. I believe that the product will set a new standard and push the space into more of a ROI qualifying direction.

ROI 199

ROI Klout Data Influencer 199

Mindjumpers

APRIL 20, 2012

From the very beginning of using Social Media Analytics strategically, the focus has been on analyzing things like buzz tracking, performance measurement as well as discussing ROI. Slide 11-13: Reference to a recent white paper by Awareness inc. Understanding Social Media ROI Cycle. That’s about it!

Analytics 277

Analytics Social Media Data Engagement 277

Mindjumpers

JANUARY 11, 2012

Two main challenges for 2012 – Resources and ROI. Close to 100% of the companies state they are measuring ROI, though they are still not willing to invest before they see the proof behind it. Leaders and experienced social marketers show deeper appreciation for social marketing ROI. Click here to download the PDF.

Survey 250

Survey Report Social Media ROI 250

Mindjumpers

NOVEMBER 3, 2011

Inbound marketing focuses on earning, not buying, a person’s attention, which can be done through social media and engaging content, such as blogs, podcasts and white papers. So it costs less and has better a ROI.

Web 2.0 227

Web 2.0 Marketing Survey ROI 227

Mindjumpers

MAY 15, 2012

I have introduced the white paper on Actionable Social Analytics by Awareness before, but I would like to show a relevant illustration to underline the purpose of SPS in handling Big Data from BDAs: Let the data revolution begin! So, SPS enables us to perform data mining in the relevant BDA data.

Data 262

Data Software Applications Compete 262

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Return on investment (ROI) is quite simple. You can download the white paper here. Like Mindjumpers, he is associated with Social Marketing Forum.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Return on investment (ROI) is quite simple. You can download the white paper here. Like Mindjumpers, he is associated with Social Marketing Forum.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113