Pam Moore

APRIL 22, 2017

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. You know that influencer marketing is something you need to consider.

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Influencer Tips Marketing Training 166

Pam Moore

JUNE 10, 2017

Unfortunately many small business owners and marketing teams jump on social media expecting fast results. Many social marketing plans fail simply because the marketing architect underestimated the amount of work required. 5 Reasons why marketers fail using social media. Episode Highlights.

Social Media 167

Social Media Marketing Small Business Influencer 167

Sherrilynne Starkie

OCTOBER 25, 2012

It’s proof that smart social media marketing can deliver a significant, lasting and measurable increase in customer engagement and transactions. ROI in social media. Related posts: Facebook advertising facts. Social media in call centres. Wikipedia rules the waves. Click here to start to receive my newsletter. Related articles.

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Study Social Media Wikipedia ROI 377

Pam Moore

JULY 17, 2017

Failing to plan your integrated social media and digital marketing strategy is planning to fail! It needs to be integrated with other digital and marketing programs. If you are ready to start leveraging social and digital marketing to help grow your business you need an integrated plan with goals, objectives, and metrics for success.

Social Media 167

Social Media Marketing Training Analysis 167

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

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ROI Social Media Social CRM Survey 138

Pam Moore

AUGUST 13, 2019

Yes, smart and social savvy marketers know how to generate sales using Twitter. However, what many marketers do not understand is that what you do off of Twitter is as important, if not more important as what you do on Twitter. 15 Tips to Zoom Your Brand (white paper). In this 25 minute podcast you will learn: .

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ROI Strategy Twitter How To 60

Mindjumpers

APRIL 20, 2012

From the very beginning of using Social Media Analytics strategically, the focus has been on analyzing things like buzz tracking, performance measurement as well as discussing ROI. Slide 11-13: Reference to a recent white paper by Awareness inc. Understanding Social Media ROI Cycle. That’s about it!

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Analytics Social Media Data Engagement 277

Pam Moore

JULY 5, 2017

How to leverage all of the above to increase ROI on every dollar you spend on paid media, content marketing, influencer marketing, email marketing and more? Unfortunately many marketers stay far away from analytics data and measurement as they think it's too complicated. Need more help?

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Analytics Google Metrics ROI 167

Pam Moore

APRIL 24, 2017

Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. Do you ever feel as though there is no human way you can create the content needed to make your brand and marketing successful as it can be? Click To Tweet.

Influencer 167

Influencer Industry Content How To 167

Pam Moore

JULY 13, 2017

Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Need more help?

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Strategy Twitter How To Training 165

Pam Moore

MAY 14, 2017

As the social web gets louder and marketers get more savvy they are looking for ways to better connect with their audiences and communities in memorable, meaningful and rewarding ways. The best marketers know that authentic and emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans!

Brands 166

Brands Authentication Wikipedia Training 166

Pam Moore

JUNE 27, 2016

Facebook advertising seems to be one of those things that every marketer is talking about it, but very few actually know how to drive real business results. Our agency, Marketing Nutz works with brands big and small to help them drive a positive ROI with every dollar spent on digital, social media and marketing overall.

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Advertising Facebook ROI Training 122

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

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Conversation Template Templates Marketing 78

Pam Moore

OCTOBER 3, 2016

It is clear social media marketing is delivering real and measurable business value for companies large and small today. With this incredible opportunity created for businesses using social media there is obviously solid opportunity for smart and savvy marketers to specialize and build a career in social media marketing.

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Social Media Marketing Training Skills 167

Pam Moore

SEPTEMBER 21, 2016

Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. How to increase sales, leads and ROI with conversion rate optimization.

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ROI Conversation Training Template 60

Buzz Marketing for Technology

JUNE 15, 2009

But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. I detailed a few ways that companies used to track lead generation such as: a unique 800 number in their white papers or a unique hotlink or email address embedded in their white papers.

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ROI Social Media Syndication Embedding 109

Pam Moore

JULY 9, 2018

Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. I think often times marketers over complicate what should be simple.

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Content Training Marketing Industry 163

Sprout Social

JANUARY 13, 2021

Attribution modeling in marketing is assigning a value for the customer’s interaction points with the brand that led to the purchase. Why marketing attribution models are important. ROI measures revenue while attribution measures impact. The different marketing attribution models. What is attribution modeling?

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Social Media Marketing Newsletter URL 97

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. The four P’s were created mainly to describe the ideal “marketing mix.”. Is The White Paper Dead for B2B Marketing?

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B2B Engineering ROI Social Media 209

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? My training and consulting agency, Marketing Nutz works with organizations of all sizes from startups to Fortune 10 organizations.

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Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? Your executives don't understand social media and digital marketing. Marketing Nutz Training and Consulting Can Help! .

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Training Marketing Consultant Template 78

Webbiquity SMM

MARCH 13, 2019

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. Can you come up with a better Inbound Marketing Haiku ?). ” isn’t going to happen without a comprehensive and coordinated internet marketing strategy.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Pam Moore

OCTOBER 1, 2017

Today's marketer has no guarantee of reaching their audience on any medium. Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience. Not Facebook. Not Instagram. Not LinkedIn.

Strategy 166

Strategy Marketing Training Small Business 166

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. A year ago, the top questions most marketers had about social media related to tactics, with ROI second.

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Report Social Media B2B Newsvine 191

Pam Moore

OCTOBER 16, 2019

Considering hiring a digital marketing agency, social media agency or branding consultant? Hiring a marketing agency or consultant is a big decision. Unfortunately many business and marketing leaders think they can quickly hire a social media or digital marketing agency to generate some fast buzz and a viral video.

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Social Media Consultant How To Training 60

Social Email Marketing

OCTOBER 18, 2010

Despite discussions concerning the ROI of social media marketing and many questions regarding the how, what and when, it remains a fact that social media marketing exists and work, whether we debate it or not.

Social Media 75

Social Media Social CRM Social Bookmarking ROI 75

Pam Moore

JANUARY 4, 2017

Business and marketing leaders aren’t much different. So why would we think that marketers and business leaders would think any different when it comes to social media? I remember the early days of social media and watching the tweets fly by looking something like this… Free marketing with social media, join my workshop!

Social Media 167

Social Media Social Networking Training Instagram 167

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. We have two ears and one mouth for a reason.

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B2B Sentiment Analysis Reputation 155

Pam Moore

MAY 9, 2017

Combining the right balance of paid media, earned media and owned media can take your business from zero to turbo pretty fast when combined with a solid content marketing and social marketing program. The truth is traditional marketing and media are not working like they use to. Influencer Marketing in a Nutshell (episode 96).

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Nielsen How To Influencer Overview 165

Pam Moore

JUNE 30, 2017

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo.

Brands 167

Brands Strategy Authentication Reputation 167

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? 12 Visual Content Marketing Ideas that Get Shared Like Mad. Click To Tweet.

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Template Templates Social Media Social Networking 167

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! Yes, I know… smart and savvy marketers have been doing this for decades. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar . Don't you fear. Do I have your interest yet?

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Template Templates Social Media Content 78

Pam Moore

JUNE 29, 2016

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Audience Analysis Worksheet (worksheet to help you prioritize your niche and social marketing strategy). 8 Steps to Develop a Social Business Plan (white paper). How to Choose and Prioritize Social Media Goals and Objectives.

Advertising 113

Advertising Facebook ROI Analysis 113

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! Yes, I know… smart and savvy marketers have been doing this for decades. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar . Don't you fear. Do I have your interest yet?

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Template Templates Social Media Content 78

Pam Moore

JUNE 28, 2019

The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar . Increase the ROI of your content.

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Template Templates Content Marketing 60

Pam Moore

MAY 22, 2017

Marketers and business leaders spend a lot of time thinking about what we need to do as content writers, sales people, digital marketers, social marketers, brand leaders, data analysts and business owners to grow our business. We focus on content and visual marketing that grabs attention. Need more help? SoundCloud.

Training 167

Training Influencer Team Analysis 167

Pam Moore

APRIL 8, 2016

Are you struggling with an addiction to Random Acts of Marketing that may bring a short term false sense of success? Although crossing random tasks off your list may feel good for the short term, RAMs will eat every morsel of ROI before you even realize where the problem is if you are not careful. If not, why not?

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ROI Energy Tips Activities 113