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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What do buyers really want from social media marketers? Social CRM is still confusing.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors). Profile pictures for trending topics-U.S. what shocks you?)

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

(disclosure: MarketingProfs is a client) Their State of Social Media Marketing report – a comprehensive survey of more than 5,000 marketers – is filled with more than 225 charts and graphs about all things social media. This chart shows usage of five major social outposts by organization type.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Internal search reports. If you have a search engine on your website, look at a report that shows what people type into that box. Try to return something to your own company.

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Social Pros 11 – Vanessa Sain-Dieguez, Hilton Hotels

Convince & Convert

The social media stat of the week comes from… I guess it’s a management consultancy or a research group called the CFI Group. They conduct an annual survey called the Call Center Satisfaction Index , which is terribly unsexy. That’s kind of the statistic. I think they’re based in Michigan. Eric : Sure.

Hotels 118
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14 Things I Think I Think About Social Media

Convince & Convert

Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.