Webbiquity SMM

MARCH 18, 2011

The social media strategist needn’t know everything of course, but should know who to refer to or where to find crucial answers (as Albert Einstein famously didn’t know his own phone number ). Interns don’t cut it ; social media success requires at least some level of expertise about one’s company and industry.

Social Media 190

Social Media Retail Authentication Course 190

Webbiquity SMM

JULY 9, 2012

Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results. Recommendations and reviews are common in the consumer world, where customers routinely yelp, buzz and epine about everything from air conditioners to yard ornaments.

B2B 189

B2B Case Study Telecommunications Study 189

Webbiquity SMM

JULY 9, 2012

Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results. Recommendations and reviews are common in the consumer world, where customers routinely yelp, buzz and epine about everything from air conditioners to yard ornaments.

B2B 101

B2B Case Study Telecommunications Banking 101

Webbiquity SMM

SEPTEMBER 30, 2010

A single-location restaurant or small retailer operates in a much different realm than a large public company or an organization in a heavily regulated industry such as health care or financial services. Employees can’t follow the rules if they don’t know them. Where appropriate, use a disclaimer (e.g. Be respectful.

Policies 180

Policies Social Media Guidelines Plaxo 180

Webbiquity SMM

NOVEMBER 12, 2013

Almost 60% of all social media-referred traffic to B2B websites comes from just three networks: Facebook, Twitter and LinkedIn. ( Within the Fortune 500, telecommunications (53%) and specialty retailers (48%) are most likely to have blogs. MyCustomer.com ). It’s All About Revenue ). leaderswest Digital Marketing Journal ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

APRIL 9, 2012

FanTools uses “knowledge gained from across the FanTools network of small businesses to deliver plans” that enable local retailers, restaurants and other types of businesses to use exclusive coupon offers mixed with other content across their social networks to drive engagement and purchases. ShortStack.

Review 200

Review Tools Social Media Klout 200

Webbiquity SMM

JUNE 6, 2011

Supply chain expert and social networking pro Jeff Ashcroft is a key thought leader in many fields including retail, supply chain & disruptive technologies. Steve refers to himself as the Connection Agent. Jeff Ashcroft – @JeffAshcroft. Steve Woodruff – @swoodruff.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196