Akamai Marketing

FEBRUARY 21, 2012

If you read this blog with any regularity, you know that I am a big proponent of measuring social media. Perhaps we are asking the wrong question. Perhaps we are asking the wrong question. What is the ROI of silence? Interesting question isn’t it? ” What’s the ROI of THAT message?

ROI 171

ROI Social Media Wiki Creative Commons 171

Akamai Marketing

NOVEMBER 13, 2012

You’re social media program should be no different. If you’re like most businesses, you’ll be spending more time on social media next year, so its time to start developing strategy for your social media. Is it possible to really measure social media and determine ROI?

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Template Templates Social Media Sample 203

Akamai Marketing

JULY 28, 2011

Laser focused and sincere the question came: “How many followers should I have on Twitter?&# It’s still a common question, mostly I believe, because its the easiest to measure, its a number you can view at a glance. I get this question a lot. So the question then remains, what SHOULD you track on Twitter?

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Metrics Twitter Postrank Analytics 229

Akamai Marketing

NOVEMBER 10, 2011

While using social media for business purposes has been around for the better part of 5 years now, we’re reaching a place where businesses are starting to ask “what should I be doing with social media?” ” Its a fair question. Why Social Media? ” Its an honest answer.

Questions 192

Questions Social Media ROI Domain Name 192

Akamai Marketing

DECEMBER 31, 2013

The conversations have centered around three schools of thought: 1) investors are getting ripped off 2) social advertisers are getting ripped off 3) businesses using social media are getting ripped off. In short: what’s the business value of social media considering the inactives? Here’s why.

Social Media 121

Social Media Advertising Conversation ROI 121

Akamai Marketing

JANUARY 15, 2013

Another year of measuring social media ROI. Because first, we should dispel some myths about measuring social media ROI. I’m an advocate for social media ROI, but before we can measure social media ROI, we have to kick these myths to the curb. Reap returns.

ROI 194

ROI Social Media Policies Creative Commons 194