Buzz Marketing for Technology

OCTOBER 5, 2011

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! So to illustrate this, I decided to run a research experiment to show at IAB MIXX. IAB Mixx Research.

Quantcast 188

Quantcast Data comScore Microblogging 188

Convince & Convert

AUGUST 7, 2011

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. Visibility of Social Media Metrics Drives Behavior. I see five. they are of course correct. Guess what?

Social Media 164

Social Media Quantcast Metrics Comparison 164

ProBlogger

MAY 5, 2012

You now know a few ways to research the audience you want, but don’t have. If you already have a list, I still recommend you employ those strategies, but there’s more you can do. In addition to automated questions, I also have another (unconventional) email strategy. This can be via email or on social media.

Project 38

Project Research Avatar Survey 38

Viper Chill

NOVEMBER 29, 2011

What your competitors are doing, how they’re making money and how they’re getting traffic are just a few things that you can discover with some in-depth niche research. Quantcast Visitor Demographics. Below is Quantcast’s estimation as to which sites people visit after Reddit. Pew Facts & Statistics.

Analysis 82

Analysis Quantcast Data StumbleUpon 82

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Viper Chill

FEBRUARY 17, 2014

Again, I prefer the idea of content being on the left rather than packed between navigation, but at least put something there that entices people to click on more articles or simply share your website via social media. The only problem is that it’s a very poorly researched article, written essentially for pageviews.

Adsense 88

Adsense Sites Examples Quantcast 88