Buzz Marketing for Technology

OCTOBER 5, 2011

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! So to illustrate this, I decided to run a research experiment to show at IAB MIXX. IAB Mixx Research.

Quantcast 188

Quantcast Data comScore Microblogging 188

ProBlogger

MAY 5, 2012

You now know a few ways to research the audience you want, but don’t have. If you already have a list, I still recommend you employ those strategies, but there’s more you can do. In addition to automated questions, I also have another (unconventional) email strategy. Key reader research tactics. Analyze Quantcast.

Project 38

Project Research Avatar Survey 38

Convince & Convert

AUGUST 7, 2011

Everyone knows that data from Nielsen, Compete, Quantcast, Alexa and their ilk is only semi-accurate unless the site chooses to report actual numbers, so we’ve mostly accepted the fact that website traffic is a dull topic not worth our curiosity or bile. Because it matters in the court of public perception. Share of voice.

Social Media 164

Social Media Quantcast Metrics Comparison 164

Convince & Convert

JULY 17, 2015

But unfortunately, if you pick the wrong affiliates, this strategy can also be a huge waste of time and money. Use research tools to scout for vertical bloggers. Make sure to check Quantcast and Compete to ensure a blogger’s traffic aligns with your target demographic. So how do you know the difference? Get some face time.

Publishing 60

Publishing Quantcast BuzzStream Affiliate marketing 60

ProBlogger

MAY 4, 2012

While this is fine advice and some people have gotten close to actually nailing down a strategy for completing this impossible mission, I’ve yet to find an actual guide on how to do it! Is this the only strategy I should use? Instead, take the preemptive approach and spend some time doing the research that no one has the guts to do.

Quantcast 39

Quantcast Project Research Survey 39

Viper Chill

NOVEMBER 29, 2011

What your competitors are doing, how they’re making money and how they’re getting traffic are just a few things that you can discover with some in-depth niche research. Quantcast Visitor Demographics. Below is Quantcast’s estimation as to which sites people visit after Reddit. Pew Facts & Statistics.

Analysis 82

Analysis Quantcast Data StumbleUpon 82

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264