Jeff Esposito

AUGUST 14, 2011

Since Klout first launched in measurement tool in 2009, they have analyzed influence based on a user’s ability to “drive action.” TweetLevel, also launched in 2009, is a Twitter measurement tool created by Edelman. They are continually tweaking their influencer tool. Some will say influence is misconstrued as “ popular.

Influencer 48

Influencer Klout Foursquare Analysis 48

Jeff Esposito

NOVEMBER 30, 2012

Your follower count doesn’t matter: Hubspot’s incorrect “Value of A Like” (VOAL) formula published by Harvard Business Review – pro tip, if you are looking for the value of a fan or follower, you need to do some work. A free online tool won’t give you a quick answer. Don’t believe me?

Review 39

Review Influencer Publishing Tips 39

Jeff Esposito

FEBRUARY 6, 2013

The network also boasts a great tool called Hangouts. Images taken on Instagram can also be seamlessly published to Facebook and shared with your followers there as well. This action increases the relevancy of the item within Universal Search. This is by far the most intimate social network out there right now.

Small Business 54

Small Business Social Networking MySpace Discount 54

Jeff Esposito

OCTOBER 18, 2013

A marketing persona is simply an invented version of your business, consumers and products that work as a marketing tool for your overall business. Sometimes personas are created just so the company can better understand the content they should publish on their social pages and blog. The Three Types of Personas.

Company 40

Company Social Media Insurance Influencer 40

Jeff Esposito

JULY 11, 2011

Article sharing can be automated to an extent using third party tools. Once you decide the time that you will devote to your social media activities, publish the hours that you will be manning your accounts so that your community has clear expectations of how and when they can get a response from you.

Social Media 48

Social Media Fashion Issues Consultant 48

Jeff Esposito

OCTOBER 15, 2010

The book was published long before the struggle to quantify social. Social media is a business tool, and social media can be measured like anything else. The author focuses on the so-called intangibles and immeasurable in business, and I am a giant nerd (in case there was any doubt left). After all, social media is still media.

Social Media 33

Social Media Metrics Education Cost 33