Dave Fleet

JANUARY 26, 2021

We are in the midst of seeing a privacy-first digital marketing landscape emerge which is going to have a big impact on our ability to reach and influence audiences, and the need for that landscape is – mostly – our fault. Privacy is mainstream. Privacy-related topics have never been more mainstream in society than they are now.

Privacy 195

Privacy Marketing Data Reputation 195

Dave Fleet

JUNE 15, 2010

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. One area in particular which is fast-evolving is social media monitoring (my ex-colleague Michael O’Connor Clarke quipped last week that there’s probably a micro-industry dedicated to watching it).

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

AUGUST 24, 2010

The combination of immediacy and near-universal adoption of social media tools in many countries can lead to a communications and HR nightmare if processes and policies aren’t thought-out in advance. In particular, we’ll consider: What is the best way to structure social media within a company?

Policies 274

Policies Company Proposal Privacy 274

Dave Fleet

JULY 18, 2011

Online customer support is one of the key trends confronting companies as they embrace social business and look to interact with their consumers online. As social support grows in reach and popularity, companies are facing the conundrum of how to successfully scale. Build an army of advocates.

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Dave Fleet

MARCH 22, 2011

If you are commenting using a Facebook account your profile information (job/employer/location) may be displayed with your comment depending on your privacy settings. By leaving the ‘Post to Facebook’ box selected, your comment will be published to your Facebook profile in addition to Financialpost.com.&#.

Privacy 333

Privacy System Comments Issues 333

Dave Fleet

JANUARY 11, 2021

Setting aside your personal opinion on whether tech CEOs should have that much influence over public discourse, it is a reminder that you don’t ‘own’ your social media presence. Social media activity isn’t an end unto itself – and ideally it can help to drive that data collection. Build on your own land.

Social Media 195

Social Media Apple Privacy Data 195

Dave Fleet

JANUARY 21, 2021

The Trust Barometer focuses on broader societal issues, but this year’s data touches on something I’ve been speaking about with our clients for several years now: There is an ongoing dearth of trust in the digital marketing field, and especially – but not only – in the social media space. But none have sunk as low as social media.

Privacy 397

Privacy Eventful Compete Report 397