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How to Create an Editorial Calendar in 4 Steps

Writtent Blog

Once you’ve listed your goals and looked at your upcoming events, you can use themes to guide all the content you produce in a certain amount of time. Use your editorial calendar to organize press releases, social media updates, guest blog posts, downloadable content, email campaigns, e-newsletters, and more.

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30 Proven Small Biz Content Marketing Tips

Writtent Blog

Some examples of storytelling in your content marketing include: your website’s About page (and Bio sections of social media profiles) client success stories and case studies press releases coverage of live events 5. Share visual content on media-specific channels. Curate and comment on the best content.

Tips 98
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65 ChatGPT Prompts for Marketing to Make Work Easier

Hootsuite

Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Re-write this email to appeal to social media marketers [INSERT EMAIL]. Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. INSERT POST].

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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Anything is Easy if You Try Hard Enough.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

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25 Newsletter Content Ideas + Bonus Newsletter Idea Resources

Writtent Blog

Company news: Anytime your business has anything newsworthy, it should go out in your newsletter as well as press releases and other venues. Case studies and/or white papers: Show your expertise and how your products and services help your audience with these research-heavy newsletter content ideas.

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How to Build the Ultimate Online Newsroom

Webbiquity SMM

Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two. Upcoming events / sponsorships / speaking engagements (with speaker bios included).