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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Anything is Easy if You Try Hard Enough.

Survey 185
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Again, you can “advertise&# upcoming webinars in your sidebar. Here are 20 ideas.

ROI 191
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How to Create an Editorial Calendar in 4 Steps

Writtent Blog

Once you’ve listed your goals and looked at your upcoming events, you can use themes to guide all the content you produce in a certain amount of time. Use your editorial calendar to organize press releases, social media updates, guest blog posts, downloadable content, email campaigns, e-newsletters, and more.

How To 98
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65 ChatGPT Prompts for Marketing to Make Work Easier

Hootsuite

Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. Create four different email subject lines to promote our upcoming webinar on the topic of [INSERT TOPIC]. Write a Twitter post about an upcoming holiday [INSERT HOLIDAY] and explain why it matters to our brand [INSERT BRAND VALUES].

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30 Proven Small Biz Content Marketing Tips

Writtent Blog

Some examples of storytelling in your content marketing include: your website’s About page (and Bio sections of social media profiles) client success stories and case studies press releases coverage of live events 5. Curate and comment on the best content. Curation allows you a reprieve from creating all original content all the time.

Tips 98
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How to Build the Ultimate Online Newsroom

Webbiquity SMM

Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two. Upcoming events / sponsorships / speaking engagements (with speaker bios included).

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25 Newsletter Content Ideas + Bonus Newsletter Idea Resources

Writtent Blog

Company news: Anytime your business has anything newsworthy, it should go out in your newsletter as well as press releases and other venues. Case studies and/or white papers: Show your expertise and how your products and services help your audience with these research-heavy newsletter content ideas.