Social Media Strategery
DECEMBER 7, 2011
” From press releases that sound like this and media pitches like this , PR practitioners have gotten lazy, hiding behind words and messages instead of building an actual relationships. I can no longer be the man behind the curtain, ghostwriting messages and press releases while I hide behind my brand or organization.
Social Media Strategery
JANUARY 23, 2012
Despite the newsletter articles, blog posts, press releases, and conference presentations, many "communities" are nothing more than a new version of the same old Intranet, only with shinier tools. You create a wiki page for your team containing the text of a report you're working on. A board meeting. Happy hour.
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Social Media Strategery
MARCH 10, 2009
How did you resolve the various reporting/privacy requirements of hosting comments on a.gov server? When we stood-up our TSA blog in January 2008, there was no guidance on what the reporting/privacy requirements were for government blogs. How did you determine whether to host the blog on a.gov or a.com server?
Social Media Strategery
NOVEMBER 20, 2009
Some were in media relations classes where they were learning about the differences between pitching reporters and bloggers. When I took “ Media Writing ,&# I learned the AP Stylebook and how to write press releases. How do you use tools like Wikipedia and other social media as breadcrumbs to find more credible sources?
Social Media Strategery
APRIL 7, 2012
Being able to blast your generic press releases out to 10,000 more people isn't a good thing. Talk with a reporter about the stuff he's writing before you need something from him. Instead of trying to game the system, take some time and actually enjoy the people you're getting to know.
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