Adam Sherk

MAY 19, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Hitwise Reports News and Media’s Share of Search-Referred Traffic Declining by Adam Sherk on May 19, 2009 According to data released by Hitwise a few days ago, News & Media is one of the few categories showing a YoY decline in share of search-referred traffic: Fortunately (..)

Hitwise 100

Hitwise News Report Press Release 100

Adam Sherk

MAY 19, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Hitwise Reports News and Media’s Share of Search-Referred Traffic Declining by Adam Sherk on May 19, 2009 According to data released by Hitwise a few days ago, News & Media is one of the few categories showing a YoY decline in share of search-referred traffic: Fortunately (..)

Hitwise 100

Hitwise News Report Press Release 100

Proactive Report

AUGUST 11, 2013

It’s just over a hundred years since the first press release was issued by a company in an effort to tell their story in the media. Soon press releases and media relations became a core part of public relations. Even today less than 20% of all press releases put on the wire services are optimized for search.).

News 73

News Press Release Content Syndication 73

Adam Sherk

SEPTEMBER 13, 2010

Yahoo and Google were among the most frequently mentioned websites for online news, indicating that users see them as sources for news (be it original reporting or aggregation) and not just search vehicles. For the full findings on search engines and social media see section two of the Pew report.

Survey 140

Survey Social Networking Engineering Research 140

Adam Sherk

NOVEMBER 23, 2009

25 Major News Sites Ranked by Page Speed Videos in Press Releases are Cool – If They Provide Meaningful Content The Most Common Causes of Duplicate Content on News Media Sites Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

News 101

News Google Hitwise Press Release 101

Adam Sherk

DECEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Search Marketing Dwarfs Social Media in Interactive Marketing Budgets by Adam Sherk on December 17, 2009 This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years.

Social Media 123

Social Media Marketing Press Release Survey 123

Adam Sherk

JULY 22, 2009

A side note to Condé Nast Digital’s PR team: I’d put your online press releases on regular Web pages. People will be less likely to link to the.pdf versions in your online press room. Best of luck to both GQ.com and DETAILS.com. I did it above but I didn’t really want to. What Horrible Things Did Time Magazine Do in 1964?

Press Release 100

Press Release Syndication Blogroll Consultant 100

Adam Sherk

SEPTEMBER 17, 2009

This is not surprising based on the reactions that Fox News reporting tends to generate from both sides of the political fence. Fox News is strongly ahead in terms of fan engagement and activity – their like and comment numbers are significantly greater than any of the other sites.

Sites 238

Sites News Engagement Facebook 238

Adam Sherk

AUGUST 31, 2010

But since the 21,839 subscribers reported in YouTube’s search results make it a top 5 news channel I included it in the table. that does include some news videos. 3) When I try to click through on the BCC World News channel included in the table above I get a “This channel is not available” message.

Sites 182

Sites News YouTube Press Release 182

Proactive Report

MAY 1, 2010

(And of course we were delighted that he chose a release about the Social Media Roadmap webinar series I did with Marketwire as his example.). News Releases. Looking back at the history of the press release one can see that the way we format a release to reach the media has changed as the media has changed.

Press Release 83

Press Release Syndication News Journal 83

Adam Sherk

OCTOBER 23, 2009

According to a Hitwise US News & Media Report back in 2007, on average search engine referrals represent about 23% of traffic to print media sites. Side note: Hitwise, you’re overdue for an updated version of that report!).

Hitwise 124

Hitwise Social Media Digg Survey 124

Adam Sherk

FEBRUARY 23, 2010

If news organizations can’t stay in business, they won’t be playing any role at all. Related posts: Video Interview: Rupert Murdoch Doesn’t Like Search So Much Does Social Media Increase a Journalist’s Value? too bad google doesn’t allow the sale of text link ads or aol could really clean up in a few years.

Hitwise 110

Hitwise Press Release Adsense Syndication 110

Adam Sherk

JUNE 9, 2009

Related posts: Free Tools for Monitoring Hot Search Trends News Sites: Tame Your Blog Tags Real-time Search Optimization for News Sites 5 Ways to Deal with Seasonal Dips in Search Engine Traffic Hitwise Reports News and Media’s Share of Search-Referred Traffic Declining Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts (..)

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

JUNE 9, 2009

Related posts: Free Tools for Monitoring Hot Search Trends News Sites: Tame Your Blog Tags Real-time Search Optimization for News Sites 5 Ways to Deal with Seasonal Dips in Search Engine Traffic Hitwise Reports News and Media’s Share of Search-Referred Traffic Declining Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts (..)

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

AUGUST 11, 2010

I’ll do a follow-up post when there is more data to report on. Once the new Digg moves out of alpha and has some time to gain traction we’ll get a better sense of how interested users are in drilling down on specific sources, topics and locations. Related posts: News Sites on the New Digg: Who is Active, Who is Gaining Followers?

Digg 166

Digg Marketing News Press Release 166

Adam Sherk

JANUARY 14, 2010

Unfortunately there are increasing reports of donation fraud online, so major news organizations are playing a vital role in directing people to credible, legitimate groups. I’ve been impressed by how much attention the media has given to promoting ways that people can make donations.

News 129

News Sites Digg Press Release 129

Adam Sherk

SEPTEMBER 10, 2010

It’s simply no longer profitable for companies to report “news.” I’ve been through the book and it’s a good read; for more information check out GoogleyLessons.com. – Adam The traditional news business, as we have known it, is dead. OK, maybe not dead. But dying a quick death.

News 121

News Press Release Survey SEO 121

Adam Sherk

MAY 19, 2009

Related posts: Top 10 Reasons The New York Times is Really Putting up a Paywall Social Media Visitors More Loyal But Still a Very Small Percentage of Site Traffic Video Interview: Rupert Murdoch Doesn’t Like Search So Much The Most Popular News Sites on YouTube Hitwise Reports News and Media’s Share of Search-Referred Traffic Declining (..)

Hitwise 100

Hitwise Press Release Syndication Blogroll 100

Adam Sherk

AUGUST 25, 2009

Build for the future – Slow seasons are a good time to make improvements to site architecture, update page templates and engage in various forms of testing on the site. Improve the site as a whole so when things pick up again you’ll be stronger than ever.

Engineering 102

Engineering Hitwise Health Care Press Release 102

Adam Sherk

NOVEMBER 3, 2009

To reporters’ sources? If we’re truly in an era of open-source journalism, I say reporters share their access (sort of) to sources via Twitter lists. This isn’t to say the sources will RESPOND, but it’s an interesting way of opening one’s reporter notebook to a willing audience.

News 136

News List Twitter Sites 136

Adam Sherk

APRIL 26, 2010

Not covered in my examples above is the fact that Open Graph protocol can also provide sites with additional reporting data. Site speed is now a ranking factor so this impacts SEO as well as usability.

News 149

News Module Widget Facebook 149

Adam Sherk

AUGUST 16, 2010

Here is a screenshot of the signup tab from their page, in case it gets taken down: With valuable prizes like TVs, camcorders and stereo equipment the “Like it to Win it” promotion is definitely working. Prior to the start of the sweepstakes in early July the JVC page reportedly had about 1,000 fans. As of today it has 36,782 fans.

RFI 156

RFI Guidelines Facebook Press Release 156

Proactive Report

DECEMBER 4, 2013

Outputs: Press release, blog posts, influencer outreach, Twitter party. Write the body of the release, blog post article. Distribute via paid syndication, wire, pitching the media, influencers, blogger outreach. This is measured by registered users who are actively using the site. Make it interesting and sharable.

Netvibes 81

Netvibes Repository Metrics Press Release 81

Adam Sherk

AUGUST 4, 2010

Here is the reported data on 30 media profiles, ranked by number of followers (as of today): Profile Followers Following Diggs by Publisher Comments by Publisher 1 The New York Times 10,225 4 65 1 2 The Wall Street Journal 9,546 15 281 1 3 BBC News 9,222 0 5,423 0 4 Time 7,842 964 6,289 29 5 Telegraph.co.uk

Digg 134

Digg Sites News Activities 134

Proactive Report

JULY 23, 2018

As early as December 1998 “PC Magazine” reported that Google “has an uncanny knack for returning extremely relevant results.”. These rules apply to all your content – web pages, newsroom, articles, press releases, and blogs. Would you recognize this site as an authoritative source when mentioned by name? You produced it.

Content 45

Content Press Release Yahoo Guidelines 45

Social Media Strategies Summit

OCTOBER 7, 2021

Identify reporters and journalists at an online newspaper, publication, or association you would like to get featured on, and either call or email your pitch to them. Alternatively, consider using press releases as one of your online event marketing ideas. Ask for Help from Bloggers and Journalists. Create Promotional Content.

Eventful 207

Eventful Marketing Upcoming Influencer 207

Adam Sherk

FEBRUARY 4, 2010

Who would readers rather interact with about a particular story – someone from marketing or the reporter who wrote the article? In an era where “journalist job security” is becoming an oxymoron, having a strong social media presence makes reporters less expendable and more marketable should they need to find new work.

Social Media 146

Social Media Press Release SEO News 146

Webbiquity SMM

JANUARY 6, 2015

There are fewer professional reporters and editors, and they inundated with more noise: it’s estimated there are now four PR professionals for every full-time journalist in the U.S. Is there still a role for press releases? Guides to PR Content and Press Releases. What do PR pros need to know about SEO?

Press Release 100

Press Release Tips SEO Influencer 100

Adam Sherk

MARCH 2, 2010

Alternatively if anyone is willing to share their figures publicly please leave a comment below.

Survey 193

Survey Twitter Digg Hitwise 193

Laurel Papworth

OCTOBER 22, 2011

Note: apparently after Mumbrella and Ross Dawson reported on the final point (social media distribution sites getting some perks) this was backtracked by News.com, at least temporarily. Why invite Bloggers to a News.com Press briefing? Or putting out a Press Release on How Press Releases Are No Longer Effective.

Communities 108

Communities Social Media Journal Diagrams 108

Proactive Report

NOVEMBER 10, 2012

Although the majority of businesses are using social media in one form or another a report from the Society of Human Resource Managemen t (SHRM) says 72 percent of businesses don’t have a clear strategy or goals for their social media activities. They want to see results and more importantly, reports on the results. Risk Assessment.

Mobile 111

Mobile Reputation Social Graph Skills 111

Convince & Convert

APRIL 27, 2012

As opposed to social media essentially just being a tiny little press release machine. The answer that came back was that 44% of Americans 12 plus reported that they see tweets mentioned on other media nearly every day. In sports, how often does ESPN report on tweets? Nearly every day. That’s another broadcast.

Insurance 115

Insurance Journal Research Hashtag 115

Adam Sherk

SEPTEMBER 22, 2010

Under his orders Time willfully distorted what the reporters in the field reported. In other reporting they were also self directed. News & World Report) for many years. Luce was the son of protestant missionaries in China, he had a weird chip on his shoulder and was a rah rah supporter of our anti communist fight.

Press Release 131

Press Release Issues News Wikipedia 131

Convince & Convert

DECEMBER 30, 2015

Monitor your customers’ industry, and report on the biggest news that may likely impact them. Groove has caught our attention at CoSchedule because they’ve laid out exactly how they want to grow their business and give reports on their progress. News Releases and Pitches. Content Syndication and Republishing.

Diagrams 60

Diagrams Posterous Eventful Template 60

Convince & Convert

SEPTEMBER 15, 2015

Monitor your customers’ industry, and report on the biggest news that may likely impact them. Groove has caught our attention at CoSchedule because they’ve laid out exactly how they want to grow their business and give reports on their progress. News Releases and Pitches. Content Syndication and Republishing.

Types 60

Types Content Diagrams Posterous 60